Digital TV News: Astro

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Astro integrates Netflix into its Ultra Box
Nov 9, 2021 – Astro has unveiled its new Astro experience, enabling customers to stream Netflix on Astro TV. Customers can now enjoy services such as Netflix, Disney+ Hotstar, HBO GO, iQIYI and TVBAnywhere+, as well as Astro's shows and sports, all in one place.
News categories: Astro, Netflix, Euan Smith, Azlin Arshad, Tony Zameczkowski, Apps, Digital TV, Malaysia, Satellite, Set Top Box

SVOD household penetration in Malaysia to reach 27% in 2025
Sep 24, 2021 – The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT video, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

UEI providing voice-enabled remote for Astro's Ultra set-tops
Sep 22, 2021 – Universal Electronics Inc. (UEI) (NASDAQ: UEIC) has begun providing voice-enabled remote controls to Astro for its Ultra set-top box. The remote is powered by UEI chip technology with BLE and unfrared control capability.
News categories: Universal Electronics, Astro, Kuldip Singh Johal, Shahrul Sultan, Digital TV, Malaysia, Satellite, Set Top Box, UX

Evergent subscription management for Astro's sooka OTT service
Sep 8, 2021 – Evergent has announced that Astro will use its customer management and monetization tools to support registration and subscription management for its new streaming service, sooka.
News categories: Evergent, Astro, sooka, Vijay Sajja, Euan Smith, Digital TV, Malaysia, Streaming

Astro launches STB for TV without a satellite dish
Jul 22, 2021 – Astro has launched its Ultra Plug & Play Box, offering customers international and local content without a satellite dish simply by connecting the box to the TV and internet. The box includes features such as Cloud Recording and Play from Start.
News categories: Astro, Azlin Arshad, Digital TV, IPTV, Malaysia, Set Top Box

Astro set-top boxes to include Netflix
Jun 24, 2021 – Thanks to a partnership between Astro and Netflix, Astro customers will soon be able to enjoy direct access to Netflix on their connected Ultra Boxes, and on connected Ulti Boxes in the coming months.
News categories: Astro, Netflix, Henry Tan, Tony Zameczkowski, Apps, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

HBO Max to be available in Latin America & the Caribbean from June 29th
May 26, 2021 – HBO Max has announced that it will be available in 39 territories in Latin America and the Caribbean starting on June 29th. HBO Max will offer two subscription plans, starting from US$3 per month.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, Streaming

Premium video captures 10% of video streaming minutes in SE Asia
May 18, 2021 – Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, captured 10% of total video streaming minutes in Q1 2021, according to a study published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Analyst Dhivya T, Asia, Digital TV, Market Research, Streaming