Digital TV News: Innova

Movistar Plus+ to create real-time short-form sports video with WSC Sports
Apr 25, 2024 – WSC Sports has sealed a multi-year agreement for Movistar Plus+ to use its platform to create real-time short-form videos for a host of its top-tier sports rights.
News categories: WSC Sports, Movistar Plus, Aviv Arnon, Enric Rojas, Content Distribution, Digital TV, Spain

Rogers to bring Comcast and Xfinity products to Canada
Apr 24, 2024 – Rogers Communications has announced a 10-year agreement with Comcast to bring the latest Xfinity products and technology to its customers, including a new device powered by Entertainment OS.
News categories: Rogers, Comcast, Tony Staffieri, Dave Watson, Broadband, Canada, Digital TV, Gateway, Smart Home, TV OS

Televisa selects Synamedia edge gateway and distribution platform
Apr 25, 2024 – Televisa has chosen Synamedia's Media Edge Gateway (MEG) and PowerVu for its network, spanning 180 stations across Mexico, to increase video distribution, processing and delivery agility.
News categories: Synamedia, Televisa, Julien Signes, William Aguirre, Content Distribution, Digital TV, Mexico, Satellite

Tata Motors selects HARMAN Automotive's in-vehicle app store
Apr 24, 2024 – Tata Motors has selected the HARMAN Ignite Store as its in-vehicle app store. With the store, OEMs remain in control of the app catalog, the store's look and feel, and the relationship with the user.
News categories: HARMAN, Tata Motors, Jens Beckmann, Anand Kulkani, Apps, Digital TV, In-Car, India

Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories: Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

TargetVideo integrates AI for video content categorization
Apr 22, 2024 – TargetVideo has integrated AI technology to empower its clients to automatically classify their video content into the categories defined by the Interactive Advertising Bureau (IAB).
News categories: TargetVideo, Uroš Jojić, Advertising, Big Data, Digital TV, Worldwide

Paramount to exclusively represent SkyShowtime advertising sales
Apr 22, 2024 – SkyShowtime has concluded an exclusive deal for Paramount to handle SkyShowtime's advertising sales across all of its markets, providing access to advertising in 20+ European markets.
News categories: SkyShowtime, Paramount, Monty Sarhan, Hristina Georgieva, Lee Sears, Advertising, Digital TV, Europe, Streaming