Digital TV News: Ross Video

MainConcept to demo cloud-ready 8K encoding at NAB Show 2022
Apr 20, 2022 – At their NAB Show booth, MainConcept will highlight their advancements in 8K-optimized cloud encoding and illustrate why MainConcept’s technologies are essential ingredients used in processing over 90% of today’s professional videos.
News categories: MainConcept, Deacon Johnson, Content Distribution, Digital TV, NABShow, Worldwide

Extreme Reach gains CTV accreditation from MRC
Oct 5, 2021 – Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.
News categories: Extreme Reach, Media Rating Council, Tim Conley, George W. Ivie, Olivia Devereux, Advertising, Streaming, USA

Ross Video withdraws from IBC 2021 exhibition
Sep 22, 2021 – Following Ross Video's recent withdrawal from NAB Show 2021 and the subsequent cancellation of the in-person event, Ross have announced that they will not be participating in IBC's physical 2021 exhibition.
News categories: Ross Video, Digital TV, IBC2022, Netherlands, Worldwide

Gracenote expands video metadata coverage to Poland
May 25, 2021 – Gracenote (NYSE: NLSN) has expanded its international video metadata coverage to include Poland, helping pay-TV providers, broadcasters and streamers to provide effective content navigation, search and discovery.
News categories: Gracenote, Raimond van Raamsdonk, Big Data, Digital TV, Poland, UX

DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
Mar 4, 2021 – DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
News categories: DoubleVerify, Mark Zagorski, Advertising, Content Protection, Digital TV, Streaming, Worldwide

Subscription home entertainment soars in Australia
Aug 17, 2020 – The COVID-19 pandemic has boosted home entertainment subscription services in Australia according to Telsyte. Australians added 5.6 million new subscriptions to the end of June 2020, an increase of 18% from a year ago.
News categories: Telsyte, Foad Fadaghi, Australia, Digital TV, Market Research

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, Streaming, Worldwide

Australia's Network 10 and You.i announce app partnership
Oct 10, 2019 – Network 10 has announced a partnership with You.i TV for its broadcast video on-demand app, 10 Play. The plan is to standardise the 10 Play app user experience across video streaming platforms and unlock new ad formats, beyond pre and mid-roll ads.
News categories: Network 10, You.i TV, Liz Baldwin, Rod Prosser, Jason Flick, Advertising, Apps, Australia, Digital TV, Streaming

MediaMath launches contextual ad targeting for video with IRIS.TV
Jun 11, 2019 – MediaMath has announced the launch of a buy-side video contextual targeting solution for programmatic video in partnership with IRIS.TV. IRIS.TV is able to surface the context of video content to ad servers in any video playback environment.
News categories: IRIS.TV, MediaMath, Richie Hyden, Mike Fisher, Advertising, Big Data, Digital TV, Worldwide