Digital TV News: VAB

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Charter to acquire Liberty Broadband
Nov 13, 2024 – Charter Communications (NASDAQ: CHTR) and Liberty Broadband (NASDAQ: LBRDA, LBRDK, LBRDP) have entered into an agreement under which Charter will acquire Liberty Broadband in an all-stock transaction.
News categories: Charter Communications, Liberty Broadband, Chris Winfrey, John Malone, Cable TV, Digital TV, MandA, USA

MSCTV chooses Witbe live TV monitoring technology
Oct 22, 2024 – Witbe (Euronext Growth – FR0013143872 – ALWIT) has announced that Mitchell Seaforth Cable TV (MSCTV) is using Witbe technology to monitor video QoE for linear TV application users.
News categories: Witbe, MSCTV, Mathieu Planche, Michael Hawkes, Cable TV, Canada, Content Distribution, Digital TV, QoE

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

DIRECTV to acquire EchoStar video distribution business
Sep 30, 2024 – DIRECTV and EchoStar (NASDAQ: SATS) have entered into a definitive agreement under which DIRECTV will acquire EchoStar's video distribution business DISH DBS, including DISH TV and Sling TV.
News categories: DIRECTV, EchoStar, TPG, Bill Morrow, Hamid Akhavan, David Trujillo, John Flynn, Ryan Mollett, Michael Ginnings, Digital TV, MandA, Satellite, Streaming, USA

Bouygues Telecom upgrades automated testing capability with Witbe
Sep 26, 2024 – Witbe (Euronext: FR0013143872; ALWIT) has announced that Bouygues Telecom is using its Witbox+ automated testing to deliver video services more efficiently, with a superior QoE for viewers.
News categories: Witbe, Bouygues Telecom, Marie-Véronique Lacaze, Loubna Hamdoun, Digital TV, France, IPTV, QoE, Set Top Box, Smart TV

Cignal TV expands service to Android set-tops with Quickplay
Sep 25, 2024 – Cignal TV is using Quickplay's cloud-native, open architecture OTT platform to enhance its Cignal Play service in the Philippines with the launch of the Cignal Play TV Android set-top box.
News categories: Quickplay, Cignal TV, Paul Pastor, Gerard L. Milan, Content Distribution, Digital TV, Middleware, Philippines, Set Top Box, Streaming

Livepeer Studio can reduce the cost of real-time streaming by 74%
Sep 23, 2024 – Livepeer Studio has released a report by Caretta Research revealing how video companies can reduce the cost of interactive live streaming (ILS) by 74% through distributed streaming infrastructure.
News categories: Livepeer Studio, Caretta Research, Eric Tang, Ed Barton, Bill Ottman, Digital TV, Market Research, Streaming, Worldwide

Agama enhances streaming quality at Telenor Sweden with Agile Content
Sep 10, 2024 – Agile Content's intelligent CDN Director has been integrated with the Agama Video Observability and Analytics platform, and has been successfully deployed at Telenor Sweden, a joint customer.
News categories: Agama, Agile Content, Telenor, Johan Görsjö, Jens Forum-Jensen, Marielle Lind, Content Distribution, Digital TV, IBCShow, QoE, Sweden