Digital TV News: Nielsen

Block Communications renews with Nielsen for Local TV data
Jun 19, 2019 – Nielsen (NYSE: NLSN) and Block Communications have signed a renewal agreement for Nielsen Local TV measurement services across Block’s TV stations and markets. Block stations in Louisville will continue to use Nielsen data to demonstrate value to advertisers.
News categories: Nielsen, Block Communications, Catherine Herkovic, Bill Lamb, Advertising, Big Data, Digital TV, USA

Evertz integrates Nielsen watermarking with its file based products
Jun 7, 2019 – Evertz has announced the integration and certification of Nielsen watermarking technology within its portfolio of file based products, including its media asset management, content supply chain, playout automation and linear playout solutions.
News categories: Evertz, Nielsen, Dan Turow, Canada, Content Distribution, Digital TV, Watermarking, Worldwide

Catalina and Samba TV partner to transform media and measurement landscape
Jun 4, 2019 – Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
News categories: Samba TV, Catalina, Ashwin Navin, Howard Shimmel, Jerry Sokol, Dr. Wes Chaar, Advertising, Big Data, OTT, USA

Nielsen launches global measurement for YouTube mobile app
Jun 3, 2019 – Nielsen has announced that it has expanded advertising measurement on YouTube’s mobile app to 26 additional markets. Now available in 34 markets, the service provides cross-device measurement of advertising audiences across computer and mobile devices.
News categories: Nielsen, Amanda Tarpey, Advertising, Belgium, Big Data, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, OTT, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, UAE

Network 10 to provide ID-linked addressable segments to advertisers
May 28, 2019 – Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
News categories: Network 10, Rod Prosser, Gareth Tomlin, Advertising, Australia, Big Data, Digital TV, OTT

Survey reveals increasing use of multiple TV sources by viewers in Europe
May 15, 2019 – Gracenote (NYSE: NLSN) and nScreenMedia have announced findings from a survey focusing on pay TV, free-to-air and online TV viewership in major European countries. The report reveals that TV viewing has become a complicated undertaking for European audiences.
News categories: Gracenote, nScreenMedia, Simon Adams, Colin Dixon, Digital TV, Germany, Market Research, Sweden, UK

Sky adopts NBCUniversal's CFlight for ad measurement
May 1, 2019 – Sky and NBCUniversal have announced the global expansion of CFlight, with Sky adopting the metric across all of Sky Media’s content and platforms. CFlight captures live, on-demand and time-shifted commercial impressions on every viewing platform.
News categories: NBCUniversal, Sky, Kavita Vazirani, John Litster, Advertising, Big Data, Digital TV, Europe, UK

Altice USA to acquire Cheddar
Apr 30, 2019 – Altice USA (NYSE: ATUS) has announced that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. The transaction is expected to close in the next two months upon receipt of regulatory approval.
News categories: Altice USA, Cheddar, Dexter Goei, Jon Steinberg, Advertising, Digital TV, MnA, USA

Witbe implements Nielsen Watermark Detection
Apr 15, 2019 – Witbe (Euronext Growth: ALWIT) (ISIN: FR0013143872) has announced the launch of a product dedicated to audience measurement monitoring for the North American market, thanks to its recent implementation of Nielsen watermark tag detection.
News categories: Witbe, Nielsen, Mathieu Planche, Big Data, Digital TV, North America