Digital TV News: Nielsen

Encoding.com selected by Akamai as preferred partner for VOD transcoding
Feb 14, 2019 – Encoding.com has been selected by Akamai as the preferred partner for its Media Services On Demand (MSOD) customers. With Akamai retiring MSOD transcoding, the company is recommending that customers transition to the Encoding.com platform.
News categories: Encoding.com, Akamai, Jeff Malkin, Shawn Michels, Content Distribution, Digital TV, OTT, Worldwide

FreeWheel chooses Nielsen to power audience-based multiscreen TV advertising
Feb 12, 2019 – Nielsen (NYSE: NLSN) and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform (DMP). Using the Nielsen DMP, Freewheel Markets can now analyze, build and target advanced audiences across Connected TV, Over-the-Top and digital video.
News categories: Nielsen, FreeWheel, Damian Garbaccio, Neil Smith, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Cox Media and Nielsen renew TV and audio measurement agreement
Jan 17, 2019 – Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group's local television and radio stations as well as CoxReps and Videa.
News categories: Nielsen, Cox Media Group, Megan Clarken, Kim Guthrie, Advertising, Big Data, Digital TV, USA

Wurl launches server-side ad insertion for Connected TVs
Jan 16, 2019 – Wurl has launched AdSpring for Connected TVs. The cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads into linear and VOD programming for distribution to any video service or device.
News categories: Wurl, Sean Doherty, Michael Goodman, Advertising, Content Distribution, Digital TV, OTT, Worldwide

CBS renews audience measurement with Nielsen
Jan 12, 2019 – CBS (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) have announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services.
News categories: Nielsen, CBS Corp, David Kenny, Joe Ianniello, Advertising, Big Data, Digital TV, USA

Hulu tops 25 million total subscribers in 2018
Jan 8, 2019 – Hulu has announced that it added 8 million subscribers in 2018 and closed its fiscal year with more than 25 million total subscribers across its subscription on demand (SVOD) and live TV plans in the U.S.
News categories: Hulu, Randy Freer, Digital TV, OTT, Subscribers, USA

Nielsen enhances cross-platform campaign measurement across TV and digital
Jan 7, 2019 – Nielsen has announced the launch of enhanced cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.
News categories: Nielsen, Amanda Tarpey, Advertising, Digital TV, USA, Worldwide

Gracenote launches next-generation descriptive metadata solution
Jan 3, 2019 – Gracenote (NYSE: NLSN) has announced the launch of its next-generation descriptive metadata solution making possible more contextually relevant and satisfying TV and movie discovery experiences.
News categories: Gracenote, Simon Adams, Big Data, CES, Digital TV, Worldwide

Hearst Television and Nielsen reach agreement for ratings and insights
Dec 20, 2018 – Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
News categories: Nielsen, Hearst Television, Jeff Wender, Eric Meyrowitz, Advertising, Digital TV, USA