Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

NBCUniversal adopts Ad-ID for its One Platform
Jul 23, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories: NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide

ThinkAnalytics rebrands its suite as 'Think360'
Jul 23, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide

ITV and Sky upgrade their commercial partnership
Jul 22, 2021 – ITV and Sky have signed a deal that includes enabling ITV to launch addressable advertising on Sky platforms. The ITV Hub app will also be added to the current ITV Hub service on Sky Q during 2022.
News categories: Sky, ITV, Stephen van Rooyen, Carolyn McCall, Advertising, Apps, Digital TV, OTT, Satellite, Set Top Box, UK

Comscore provides audience measurement currency to Spectrum Reach
Jul 22, 2021 – Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
News categories: Comscore, Spectrum Reach, Beth Plummer, John Paul Strong, Advertising, Big Data, Digital TV, USA

Innovid quantifies CTV impact on advertising in the U.S.
Jul 21, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, OTT, USA

TheViewPoint supports OTT monetization at Caracol TV
Jul 21, 2021 – Caracol TV has selected the TheViewPoint's video ad monetization platform. Caracol TV owns Canal Caracol, aired in Colombia, and Caracol Internacional that broadcasts in the Americas, as well as in Spain and the Caribbean.
News categories: TheViewPoint, Caracol TV, Keren Pass, Advertising, Colombia, Digital TV, Latin America, North America, OTT, Spain

Linear programming lives on as FAST channels make gains in the U.S.
Jul 20, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, OTT, Satellite, Terrestrial, USA

ucfunnel adopts Unified ID 2.0
Jul 16, 2021 – Programmatic solution provider, ucfunnel, has adopted Unified ID 2.0, an industry-wide approach to internet identity. ucfunnel partners with Smart TVs powered by MediaTek and with CTV portal company NetRange.
News categories: ucfunnel, The Trade Desk, Ryan Chou, Douglas Choy, Advertising, Asia, Big Data, Digital TV, Semiconductor, Smart TV

RMB displays personalised ads during Euro 2020 with Smart AdServer
Jul 15, 2021 – Smart has announced that Régie Média Belge (RMB) relied on its Smart AdServer solution to activate linear TV ad replacement on live streams for desktop and mobile apps during Euro 2020 ad breaks.
News categories: Smart AdServer, Régie Média Belge, Gerald Sauvageon, Valérie Janssens, Advertising, Belgium, Digital TV