Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

StackAdapt secures $235m investment
Feb 4, 2025 – Programmatic ad platform StackAdapt has raised growth capital of $235 million led by Teachers' Venture Growth (TVG), with participation from Intrepid Growth Partners and four other investors.
News categories: StackAdapt, Ontario Teachers’ Pension Plan, Intrepid Growth Partners, Vitaly Pecherskiy, Yang Han, Ildar Shar, Rick Prostko, Mark Machin, Advertising, Digital TV, Venture Capital, Worldwide

Tubi launches shoppable experience with Shopsense AI
Feb 3, 2025 – Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.
News categories: Tubi, Shopsense AI, Jeff Lucas, Glenn Fishback, Advertising, Digital TV, Smartphone, Streaming, USA, UX

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

Pixalate releases Q4 2024 CTV device market share reports
Jan 30, 2025 – Pixalate has released its Q4 2024 CTV Device Market Share Reports for the UK, US, Canada and Mexico. The reports provide data on the top CTV devices in each country by quarterly market share.
News categories: Pixalate, Advertising, Canada, Digital TV, Market Research, Mexico, Set Top Box, Smart TV, Streaming, UK, USA

Barb launches prototype phase for Barb Panel Plus
Jan 30, 2025 – Barb has commissioned two prototypes and two new data sources for Barb Panel Plus, which extends Barb's use of big data sets for integration with UK panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, HbbTV, Set Top Box, Smart TV, UK

UK BVOD ad spend expected to have grown 12.4% YoY in 2024
Jan 30, 2025 – According to an Advertising Association/WARC report, UK ad spend rose 9.7% to £10.6bn in the third quarter of 2024. BVOD ad spend is expected to have grown 12.4% at end-2024.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Digital TV, Market Research, Streaming, TV Services, UK

Africa E&M expected to outpace global growth over next five years
Jan 28, 2025 – Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.
News categories: PwC, Alinah Motaung, Charles Stuart, Nana Madikane, Advertising, Digital TV, Gaming, Kenya, Market Research, Nigeria, South Africa, Streaming