Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Frndly TV selects Magnite to monetize CTV inventory
Nov 16, 2021 – Frndly TV has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in a bid to grow its ad-supported revenue streams. The announcement comes as the vMVPD continues to expand its offerings following consistent month over month growth.
News categories: Magnite, Frndly TV, Ryan Kenney, Steve Sklar, Advertising, Digital TV, Streaming, USA

TİAK board retains Kantar for audience measurement in Turkey
Nov 11, 2021 – Kantar has announced that TIAK has awarded it the contract for providing TV audience measurement in Turkey until at least 2027. Kantar has been responsible for delivering the official Turkish TV trading currency since 2012.
News categories: Kantar, TIAK, Mesut Sakal, Dursun Güleryüz, Advertising, Big Data, Digital TV, Turkey

ATEME enables regionally targeted ad insertion for linear streams
Nov 10, 2021 – ATEME has announced that its NEA solution now enables linear parity ad insertion. This allows MVPDs to insert regionally targeted ads on linear streams for OTT distribution.
News categories: ATEME, Ahmed Swidan, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

VIZIO reports 3Q 2021 results
Nov 9, 2021 – VIZIO Holding (NYSE: VZIO) has announced results for the third quarter ended September 30, 2021. The company reported that there are now 14.4 million SmartCast Active Accounts, up 400,000 in the quarter.
News categories: VIZIO, William Wang, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Comscore audience measurement selected by Univision for three markets
Nov 5, 2021 – Comscore (Nasdaq: SCOR) and Univision have announced that Univision will be using Comscore's next generation audience measurement service as its local audience currency in its Orlando and Tampa, FL markets and in Washington, D.C.
News categories: Comscore, Univision, Carol Hinnant, Roberto Ruiz, Advertising, Big Data, Digital TV, USA

CIMM and the ARF release media measurement Lexicon 4.0
Nov 3, 2021 – The Coalition for Innovative Media Measurement (CIMM) and the ARF (Advertising Research Foundation) have released the fourth iteration of a common language for media measurement, Lexicon 4.0, which includes a compilation of terms and definitions for the industry.
News categories: CIMM, Advertising Research Foundation, Jane Clarke, Paul Donato, Advertising, USA, Worldwide

Xiaomi's linear TV service goes global with Amagi
Nov 2, 2021 – Amagi has partnered with Xiaomi to manage and monetize its linear TV and VOD offerings for mobile and connected TV consumers in multiple countries. The content would be part of Xiaomi's direct-to-consumer app.
News categories: Amagi, Xiaomi, Srinivasan KA, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Cinedigm expands monetization opportunities with TheViewPoint
Oct 27, 2021 – TheViewPoint has partnered with Cinedigm to expand Cinedigm’s monetization opportunities. TheViewPoint’s programmatic selling solution will enable Cinedigm to manage its CTV ad inventory in a curated environment.
News categories: TheViewPoint, Cinedigm, Keren Pass, Advertising, Digital TV, Streaming, Worldwide

Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories: Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA