Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Pixalate introduces CTV ad supply chain reports by platform
Jul 9, 2024 – Pixalate has released reports analysing the state of open programmatic CTV advertising in Q1 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories: Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV

Reliance starts beta testing own Smart TV OS
Jul 4, 2024 – According to The Economic Times, Reliance Industries has started testing India’s first indigenously developed smart television operating system (OS) ready for a possible commercial launch on TVs by Diwali.
News categories: Reliance Industries, Advertising, Digital TV, India, Smart TV, TV OS

OSN appoints Kantar Media to unlock audience insights
Jul 2, 2024 – Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
News categories: Kantar Media, OSN, Keld Nielsen, Andy Grant, Advertising, Big Data, Digital TV, Middle-East, Satellite, Set Top Box

Mirriad and Insight TV partner on advanced ad formats and viewer experience
Jul 1, 2024 – Mirriad and Insight TV are collaborating on ad format innovation, programmatic and audience targeting, and research and development, focusing particularly on Insight TV's FAST channels.
News categories: Mirriad, Insight TV, Stephan Beringer, Courtney Williams, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide

Pixalate releases Latin America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for Latin America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Latin America, Market Research, Streaming

Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming

Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming

Disney expands audience and data solutions globally
Jun 24, 2024 – Ahead of the launch of ad-supported Disney+ in Latin America, Disney is bringing its audience solutions, including its Audience Graph and clean room technology, to the global market for the first time.
News categories: Disney, Mercado Libre, Dana McGraw, Kattia Quintanilla, Fernando Rubio, Advertising, Big Data, Digital TV, Latin America, Worldwide