Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

SeaChange wins contract with a large U.S. broadband service provider
Mar 29, 2021 – SeaChange (NASDAQ: SEAC) has secured a contract with a large broadband service provider in the U.S. to move the customer's infrastructure to a virtual platform and to help facilitate greater monetization of its TV service.
News categories: SeaChange, Christoph Klimmer, Advertising, Digital TV, USA

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories: FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA

TiVo to expand ad reach with BDEX ML-based audience targeting
Mar 24, 2021 – TiVo will use the BDEX Omnisource IQ — Machine Learning solution to create, based on its TV data, a model of advertisers’ ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
News categories: BDEX, TiVo, David Finkelstein, Walt Horstman, Advertising, Big Data, Digital TV, USA

Global programmatic CTV ad spend increases 2.2x in 2020
Mar 23, 2021 – Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, OTT, USA, Worldwide

Fort Myers Broadcasting renews with Comscore for TV measurement
Mar 22, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Fort Myers Broadcasting with local TV measurement currency across their Southwest Florida TV stations, including WINK-TV (CBS).
News categories: Comscore, Steve Walsh, Joe Schwartzel, Advertising, Big Data, Digital TV, USA

ucfunnel to deliver advertising via Express LUCK built Smart TVs
Mar 17, 2021 – ucfunnel has announced a partnership with Express LUCK, an ODM manufacturer, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users.
News categories: ucfunnel, Express LUCK, Kenny Wu, Sherman Chan, Advertising, Digital TV, Latin America, North America, Smart TV

Spearad introduces 'selective' programmatic for addressable TV
Mar 17, 2021 – Spearad has introduced 'Selective Programmatic' for addressable TV advertising, allowing users to view an ad before it is displayed, and to approve or decline it with just a simple click.
News categories: Spearad, Erhard Neumann, Advertising, Digital TV, Worldwide

Didomi offers TCF-compliant consent management for connected TV
Mar 16, 2021 – Didomi has expanded its compliance system to include consent collection for connected TV. It is the first European CTV consent solution to be approved compliant with the Transparency and Consent Framework (TCF).
News categories: Didomi, Romain Gauthier, Advertising, Apps, Big Data, Digital TV, Europe, Worldwide

Comscore and TVB announce TV measurement renewal
Mar 16, 2021 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide U.S. local TV trade association, TVB, with audience information including Comscore’s Advanced Automotive Demographics segments.
News categories: Comscore, TVB, Steve Walsh, Advertising, Big Data, Digital TV, USA