Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

RMB displays personalised ads during Euro 2020 with Smart AdServer
Jul 15, 2021 – Smart has announced that Régie Média Belge (RMB) relied on its Smart AdServer solution to activate linear TV ad replacement on live streams for desktop and mobile apps during Euro 2020 ad breaks.
News categories: Smart AdServer, Régie Média Belge, Gerald Sauvageon, Valérie Janssens, Advertising, Belgium, Digital TV

TiVo to provide TV viewership data to Horizon Media
Jul 14, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories: Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA

Clubbing TV to monetise connected TV inventory with smartclip
Jul 14, 2021 – smartclip has added Clubbing TV to its connected TV portfolio. The smartclip adtech stack will power the Clubbing TV programme with advertising similar to linear TV ads, while offering advanced digital targeting.
News categories: smartclip, Clubbing TV, Stephen Byrne, Stéphane Schweizer, Advertising, Digital TV, Europe, OTT

Cadent launches cross-screen addressable TV marketplace
Jul 14, 2021 – Cadent has launched a cross-screen self-service platform for buyers and sellers of addressable TV advertising. Cadent Aperture Platform provides a marketplace that includes CTV, OTT, and addressable STB inventory.
News categories: Cadent, DISH Media, Nick Troiano, Kevin Arrix, Advertising, Digital TV, USA

Entertainment & media rebounding strongly from pandemic slump
Jul 13, 2021 – According to PwC, the entertainment & media industry has regained its momentum. The industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, OTT, VR, Worldwide

video intelligence applies contextual technology to CTV advertising
Jul 9, 2021 – video intelligence (vi) aims to aid both publishers and brands with contextual technology. For CTV channels and apps, vi technology adds layers of contextual data to content, enabling the creation of new audience segments.
News categories: video intelligence, Ernst Dirkzwager, Advertising, Big Data, Digital TV, OTT, Worldwide

Nielsen strengthens TV attribution, ad intelligence with TVTY acquisition
Jul 9, 2021 – Nielsen (NYSE: NLSN) has acquired TVTY, a TV attribution provider and ad monitoring company based in France. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
News categories: Nielsen, TVTY, Sean Cohan, Eliott Reilhac, Advertising, Big Data, Digital TV, MandA, Worldwide

605 provides attribution for Canoe addressable campaigns with AMC
Jul 8, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories: 605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA

BH Telecom and Beenius to develop IPTV and OTT services
Jul 7, 2021 – BH Telecom has signed an agreement to develop IPTV and OTT services based on the Beenius' TV Interactive Platform. The platform, based on Android, supports features such as targeted TV advertising, fingerprinting, and more.
News categories: Beenius, BH Telecom, Filip Remškar, Advertising, Bosnia and Herzegovina, Content Distribution, Content Protection, Digital TV, IPTV, Middleware, Set Top Box