Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

SMPTE releases engineering report on AI and the media
Feb 20, 2024 – SMPTE, in conjunction with the EBU and the Entertainment Technology Center (ETC), has released a report on Artificial Intelligence (AI) and its effect on the media.
News categories: SMPTE, European Broadcasting Union, Entertainment Technology Center, Renard T. Jenkins, Fred Walls, Big Data, Digital TV, Smart Home, UX, Worldwide

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA

Ateme SSAI supports latest HLS Interstitials spec. from Apple
Feb 20, 2024 – Ateme has integrated the latest HLS Interstitials specification from Apple into its SSAI solution, enabling increased revenue through wider reach and more effective ad targeting.
News categories: Ateme, Ahmed Swidan, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Walmart agrees to acquire VIZIO
Feb 20, 2024 – Walmart and VIZIO have entered into an agreement for Walmart to acquire VIZIO for $11.50 per share in cash, equating to a fully diluted equity value of approximately $2.3 billion.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Advertising, Digital TV, MandA, Smart TV, USA

Now TV launches Hong Kong's first addressable TV advertising service
Feb 14, 2024 – HKT's Now TV [SEHK: 6823] has launched Hong Kong’s first addressable TV advertising service, leveraging its first-party data to enable more precise campaign targeting for enterprises.
News categories: HKT, Now TV, Bruce Lam, Derek Choi, Advertising, Big Data, Digital TV, Hong Kong, IPTV

Nexxen integrates streaming viewership data from PeerLogix
Feb 15, 2024 – Nexxen has augmented its TV Intelligence solution with aggregated and scaled streaming viewership data from platforms like Netflix, Hulu and Disney Plus via a partnership with PeerLogix.
News categories: Nexxen, PeerLogix, Jessica La Rosa, William Gorfein, Advertising, Big Data, Digital TV, Streaming, Worldwide

DISH Media partners with PubMatic on programmatic for SLING TV
Feb 15, 2024 – PubMatic (Nasdaq:PUBM) has announced a partnership with DISH Media (NASDAQ:SATS) that allows SLING TV to tap into PubMatic's supply path partnerships to access demand via private marketplace deals.
News categories: PubMatic, DISH Media, Nicole Scaglione, Andrew Tint, Brad Stockton, Advertising, Big Data, Digital TV, Streaming, USA

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories: Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK