Europe Digital TV News

Broadpeak to power targeted advertising on new TF1 video service
Apr 29, 2024 – Broadpeak has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak's broadpeak.io Dynamic Ad Insertion service.
News categories: Broadpeak, TF1, Jacques Le Mancq, Francois Xavier Pierrel, Content Distribution, Digital TV, France, Streaming

AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories: WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK

Movistar Plus+ to create real-time short-form sports video with WSC Sports
Apr 25, 2024 – WSC Sports has sealed a multi-year agreement for Movistar Plus+ to use its platform to create real-time short-form videos for a host of its top-tier sports rights.
News categories: WSC Sports, Movistar Plus, Aviv Arnon, Enric Rojas, Content Distribution, Digital TV, Spain

HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming

Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories: Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
Apr 24, 2024 – Deutsche Telekom has revamped its MagentaTV IPTV platform, using Broadpeak's Cloud DVR solution to deliver video streaming content, including VOD, live, time-shift, and start-over TV.
News categories: Broadpeak, Deutsche Telekom, Jacques Le Mancq, Content Distribution, Digital TV, Germany, IPTV

OTT technology company, Backscreen, launched
Apr 24, 2024 – OTT technology vendor, Backscreen, has announced its launch. The new company, carved out of Tet, offers an OTT service platform with applications, assisted by video processing services.
News categories: Backscreen, Norberts Ositis, Jan Frelek, Krists Avots, Content Distribution, Digital TV, Europe, Streaming, UX

Aferian to implement further cost reductions at Amino
Apr 22, 2024 – Aferian (LSE AIM: AFRN) has provided a trading update. Owing to continuing deterioration in trading, the group will implement further annualised cost reductions of ~$3m at its Amino business.
News categories: Aferian, Amino, Mark Wells, Mark Carlisle, Digital TV, Results, Set Top Box, UK, Worldwide