Middleware and Operating System (OS) News

INVIDI and Foxtel to bring addressable television to Australia
Oct 24, 2017 – INVIDI Technologies and Foxtel have announced that they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content.
News categories: INVIDI Technologies, Foxtel, Dave Downey, Peter Tonagh, Advertising, Australia, Digital TV, Middleware, Satellite, Set Top Box

SmartLabs to supply UHD STBs to the USA
Oct 24, 2017 – SmartLabs has announced that it will deliver to Innovative Systems its SML-5112W STBs with RDK support. The two companies have worked closely together to develop a device to address the evolving needs of US service providers.
News categories: SmartLabs, Innovative Systems, Mikhail Grachev, Digital TV, IPTV, RDK, Set Top Box, USA

Admeira runs interactive advertising in HbbTV trial with AdScribe
Oct 24, 2017 – AdScribe has announced that it is bringing interactive advertising to TV viewers on HbbTV devices. Admeira, partnering with AdScribe, has launched an advertising beta test running on the public TV channels delivered by a major Swiss TV operator.
News categories: AdScribe, Admeira, Donal O'Connor, Advertising, Digital TV, HbbTV, Set Top Box, Switzerland

Beenius to integrate iPROM programmatic advertising into its TV platform
Oct 23, 2017 – Beenius has announced that it is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform.
News categories: Beenius, iPROM, Dragoslav Radin, Igor Mali, Advertising, Digital TV, Middleware, Worldwide

Freeview NZ to launch new on-demand platform and connected PVR
Oct 19, 2017 – Freeview New Zealand has announced the launch of a new PVR along with a new Freeview On Demand platform combining Live TV and On Demand services. The PVR will be the first device to combine Freeview Live TV, Freeview On Demand and Freeview Record capabilities.
News categories: Freeview NZ, Jason Foden, Digital TV, HbbTV, New Zealand, Satellite, Set Top Box, Terrestrial

Czech HbbTV adopts header bidding solution from R2B2
Oct 16, 2017 – R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
News categories: R2B2, Martin Čelikovský, Advertising, Czech Republic, Digital TV, HbbTV

Metrological and ActiveVideo enable OTT on existing STBs
Oct 16, 2017 – Metrological and ActiveVideo have announced a joint solution that enables pay-TV operators to deploy OTT content experiences on existing set-top boxes. Two operators in the Caribbean and Latin America region plan to launch the integrated solution in 2018.
News categories: Metrological, ActiveVideo, Jeroen Ghijsen, Jeff Miller, CableTecExpo, Caribbean, Digital TV, Latin America, Middleware, Set Top Box, Streaming, Worldwide

R2B2 brings content targeting to ads on HbbTV
Oct 12, 2017 – R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes internet content as well as Czech TV stations, is introducing content targeting for ads on HbbTV. Content targeting has been primarily associated with the internet, but now it is on TV as well.
News categories: R2B2, Aleš Sekanina, Advertising, Czech Republic, HbbTV, Worldwide

Mariner xVu provides monitoring and analytics for MAXtv update in Croatia
Oct 11, 2017 – Mariner xVu has announced that Hrvatski Telekom (HT) has expanded its use of xVu software. The latest version of xVu will support the integration of HT's new middleware platform and STBs with the existing xVu deployment, providing monitoring and analytics for both.
News categories: Mariner xVu, Hrvatski Telekom, Marc Savoie, Hrvoje Jerković, Croatia, Digital TV, IPTV, Middleware, QoE, Set Top Box