North America Digital TV News

DEG releases mid-year 2021 home entertainment report
Aug 10, 2021 – U.S. consumers spent $15.7 billion on movies and television shows consumed at home and on the go in the first six months of 2021, according to DEG's mid-year 2021 home entertainment report.
News categories: Digital Entertainment Group, Digital TV, Market Research, Streaming, USA

DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories: DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA

Extreme Reach releases Q2 2021 Video Benchmarks report
Aug 12, 2021 – Extreme Reach (ER) has announced findings from its Video Benchmarks Report for Q2 2021. Connected TV, at 35% of the impressions mix in Q2, continues to be the lead platform of choice for ER clients.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

VBox announces ATSC 3.0 Testbed
Aug 11, 2021 – VBox Communications has announced the availability of its new ATSC 3.0 Testbed – an enhanced version of the company’s original ATSC 3.0 Android TV Gateway product released earlier this year.
News categories: VBox Communications, ATSC 3, Digital TV, Set Top Box, USA

Samba TV launches SambaID proprietary identifier
Aug 11, 2021 – Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TV’s tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
News categories: Samba TV, Ashwin Navin, Wes Chaar, Advertising, Big Data, Digital TV, Smart TV, USA

Video net adds of 11,800 for Liberty Latin America in 2Q 2021
Aug 4, 2021 – Liberty Latin America (NASDAQ: LILA, LILAK, OTC Link: LILAB) has announced results for the period ended June 30, 2021. Overall, the company addded 11,800 in the second quarter of 2021.
News categories: Liberty Latin America, Balan Nair, Bahamas, Barbados, Cable TV, Chile, Costa Rica, Digital TV, Jamaica, Panama, Puerto Rico, Results, Subscribers, Trinidad and Tobago

TCL introduces 5-Series and 6-Series TVs with Google TV
Aug 10, 2021 – TCL has announced pricing and availability of the first TCL TV lines with Google TV across its premium and high-performance 5- and 6-Series, enhancing its portfolio of award-winning televisions.
News categories: TCL, Chris Larson, Digital TV, North America, Smart TV, TV OS

Parrot Analytics helps inform YouTube and Google TV programming
Aug 9, 2021 – YouTube and Google TV have incorporated Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.
News categories: Parrot Analytics, Wared Seger, Big Data, Digital TV, Streaming, USA

NEXTGEN TV begins broadcasting in Indianapolis
Aug 10, 2021 – Four local TV stations in Indianapolis, including WRTV, WTTK, WTHR, and WXIN, have begun broadcasting NEXTGEN TV. BitPath led the planning process and coordinated efforts across the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA