North America Digital TV News

Connekt brings interactivity and T-Commerce to Hisense Smart TVs
Dec 7, 2017 – Connekt has announced integration of its ShopTV application into Smart TVs made by Hisense. With the integration, consumers can interact and engage with brands and content directly on their TV. Viewers can also purchase the products that interest them through the app.
News categories: Connekt, Hisense, Mike Fitzsimmons, Christopher Clarke, Advertising, Apps, Digital TV, Smart TV, USA

Ohio's MCTV offers Netflix access via its FUSION STB
Dec 7, 2017 – MCTV, a broadband, TV and phone provider in Northeast Ohio, has announced the integration of Netflix on its FUSION Multi-Room HD-DVR platform. The integration allows customers to watch Netflix directly from their FUSION box.
News categories: MCTV, Netflix, Espial, Robert Gessner, Apps, Digital TV, IPTV, Set Top Box, Streaming, USA

U.S. online video consumers have not yet taken to live TV streaming
Dec 7, 2017 – Despite predictions that live streaming television was going to be one of the hottest features in 2017, interest in this service has fallen flat. According to Market Strategies International, only 11% of all streamers pay for live streaming television.
News categories: Market Strategies International, Greg Mishkin, Digital TV, Market Research, Streaming, USA

Nielsen launches performance testing tool for mobile video
Dec 7, 2017 – Nielsen (NYSE:NLSN) has announced the launch of Nielsen Mobile Video Performance, a video performance evaluation solution for IP-based video content delivery. Nielsen Mobile Video Performance evaluates streaming video quality, benchmarks data across the industry and rates individual players on the factors which contribute most to positive customer experiences.
News categories: Nielsen, Mike Greenawald, Digital TV, Media Player, QoE, Streaming, USA

MobiTV partners with the National Cable Television Cooperative
Dec 7, 2017 – MobiTV and National Cable Television Cooperative (NCTC) have announce an agreement between both companies which could enable pay TV providers within NCTC’s membership to transition their offerings to IP/app-based solutions.
News categories: MobiTV, NCTC, Charlie Nooney, Rich Fickle, Apps, Cable TV, Content Distribution, Digital TV, TV Everywhere, USA

Media Rating Council issues Digital Audience-Based Measurement Standards
Dec 7, 2017 – The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, USA

Liberty Global selects SeaChange multiscreen video solution
Dec 6, 2017 – SeaChange (NASDAQ:SEAC) has announced that its Adrenalin multiscreen video solution has been selected as a key element of Liberty Global’s next-generation video platform supporting its Horizon 4 services.
News categories: SeaChange, Liberty Global, Ed Terino, Olivier Philippe, Cable TV, Caribbean, Content Distribution, Digital TV, Europe, Latin America, Mobile

Amazon Prime Video app available on Apple TV
Dec 6, 2017 – Amazon (NASDAQ: AMZN) has announced that the Prime Video app is available on Apple TV 4K and previous generations of Apple TV in over 100 countries. Prime Video members now have even more ways to stream movies, TV series and channels.
News categories: Amazon, Apple, Mark Eamer, Apps, Austria, Digital TV, Germany, Set Top Box, Streaming, UK, USA, Worldwide

Turner signs up for Nielsen SVOD content ratings service
Dec 6, 2017 – Nielsen has announced that Turner is the latest media company to access its SVOD content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership.
News categories: Nielsen, Turner, Peter Bradbury, Howard Shimmel, Advertising, Big Data, Digital TV, Mobile, Streaming, USA