Digital TV News: BARB

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

Barb awards research contracts for UK TV measurement
Jun 8, 2021 – Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new contracts start in January 2024.
News categories: Barb, Kantar, RSMB, Justin Sampson, Advertising, Big Data, Digital TV, UK

BARB renews audience data contracts with Kantar
Jun 2, 2021 – BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
News categories: Kantar, BARB, Adam Crozier, Justin Sampson, Advertising, Big Data, Digital TV, UK

HBO Max to be available in Latin America & the Caribbean from June 29th
May 26, 2021 – HBO Max has announced that it will be available in 39 territories in Latin America and the Caribbean starting on June 29th. HBO Max will offer two subscription plans, starting from US$3 per month.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, Streaming

HBO Max to arrive in Latin America in June 2021
Feb 11, 2021 – WarnerMedia’s D2C streaming platform, HBO Max, is scheduled to launch in late June in 39 territories in Latin America and the Caribbean, marking the first availability for the platform outside the U.S.
News categories: HBO Max, Johannes Larcher, Argentina, Bahamas, Barbados, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Digital TV, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Streaming, Suriname, Trinidad and Tobago, Uruguay, Venezuela

Sony field tests demonstrate ATSC 3.0 broadcasting to vehicles
Feb 11, 2021 – Field testing by Sony has demonstrated the robustness of ATSC 3.0 mobile reception creating an opportunity for local TV stations to transmit software updates and information to cars and trucks.
News categories: Sony Electronics, Pearl TV, Mike Nejat, Dave Folsom, ATSC 3, Digital TV, In-Car, USA

Yospace wins ITV Hub ad insertion contract extension
Feb 11, 2021 – ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration on server-side ad insertion (SSAI).
News categories: Yospace, ITV, Tim Sewell, Vinay Gupta, Advertising, Digital TV, Streaming, UK

Yospace extends ad insertion deal with ITV
Jan 6, 2021 – ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.
News categories: Yospace, ITV, Vinay Gupta, Advertising, Digital TV, Streaming, UK

Local broadcasters collaborate to launch NextGen TV in Florida
Dec 1, 2020 – Local TV stations in Florida have banded together to launch NEXTGEN TV along the gulf coast. WMOR-TV will serve as the host station for NEXTGEN TV signals from WMOR-TV, WFTS-TV, WFLA-TV, WTSP-TV, and WTVT-TV.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA