Digital TV News: DR

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

German study shows high losses from TV piracy
Jan 25, 2023 – According to a study commissioned by VAUNET, a total of 5.9 million people in Germany regularly watched illegal live TV streams in 2022, with live TV piracy largely replacing the use of legal TV services.
News categories: VAUNET, Frank Giersberg, Content Protection, Digital TV, Germany, Market Research

European Audiovisual Observatory publishes report on media ownership in Europe
Jan 24, 2023 – The European Audiovisual Observatory has published its annual report on key AV players in Europe. SVOD stands out as the most concentrated market segment, with the top 3 OTT platforms accounting for 71% of subscriptions.
News categories: European Audiovisual Observatory, Digital TV, Europe, Market Research

iWedia report reveals drivers behind set-top box OS selection
Jan 24, 2023 – Caretta Research has researched and released a report, sponsored by iWedia, that provides an update on set-top box (STB) professionals' preferences and buying behaviours in the post-pandemic era.
News categories: iWedia, Caretta Research, Hans Jurgen Desor, Digital TV, Middleware, Set Top Box, Worldwide

U.S. TV viewing remained high in December
Jan 19, 2023 – Nielsen's December 2022 snapshot of TV and streaming consumption in the U.S. has revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8% from the prior month.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories: Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Ateme supports expansion of Skymedia OTT service in Mongolia
Jan 17, 2023 – Skytel has added encoder, Cloud DVR and CDN solutions, including storage for content recorded by viewers, to the Ateme video-delivery infrastructure powering its Skymedia OTT service in Mongolia.
News categories: Ateme, Skytel, Gautier Vandomme, Tuvshinbayar Turtuvshin, Content Distribution, Digital TV, Mongolia, Streaming

discovery+ now available at no extra charge to Sky TV subscribers
Jan 16, 2023 – Sky Q, Sky Glass and Sky Stream customers can now sign up for discovery+ as part of their monthly Sky TV subscription. The discovery+ app is easy to find via the Apps rail on Sky Glass, Sky Stream and Sky Q.
News categories: Sky, Warner Bros. Discovery, Elizabeth Wynn, Antonio Ruiz, Digital TV, Satellite, Set Top Box, Streaming, UK