Digital TV News: DR

OTTera partners with ThinkAnalytics on enhanced personalization
Apr 25, 2024 – ThinkAnalytics has announced that OTTera will integrate ThinkAnalytics's ThinkFAST AI scheduler and ThinkAdvertising into its software, to personalize the viewing experience for its users.
News categories: ThinkAnalytics, OTTera, Marc Aldrich, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

Japan's pay TV segment to see steady decline in subscriptions
Apr 24, 2024 – According to GlobalData, Japan's pay TV segment will see a steady decline in subscriptions, due to subscriber losses in the cable TV and DTH segments owing to growing adoption of OTT alternatives.
News categories: GlobalData, Sarwat Zeeshan, Broadband, Cable TV, Digital TV, Japan, Market Research, Mobile, Satellite

HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming

Tata Motors selects HARMAN Automotive's in-vehicle app store
Apr 24, 2024 – Tata Motors has selected the HARMAN Ignite Store as its in-vehicle app store. With the store, OEMs remain in control of the app catalog, the store's look and feel, and the relationship with the user.
News categories: HARMAN, Tata Motors, Jens Beckmann, Anand Kulkani, Apps, Digital TV, In-Car, India

Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories: Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

TargetVideo integrates AI for video content categorization
Apr 22, 2024 – TargetVideo has integrated AI technology to empower its clients to automatically classify their video content into the categories defined by the Interactive Advertising Bureau (IAB).
News categories: TargetVideo, Uroš Jojić, Advertising, Big Data, Digital TV, Worldwide

Meta opens Quest OS to third-party hardware makers
Apr 22, 2024 – Meta has announced that it is opening up the operating system that powers its Meta Quest devices to third-party hardware makers, giving developers a larger ecosystem to build for.
News categories: Meta, Qualcomm, Apps, Gaming, Metaverse, Semiconductor, Worldwide