Digital TV News: Frequency

Space Norway orders THOR 8 satellite from Thales Alenia Space
Feb 10, 2025 – Space Norway has ordered THOR 8 from Thales Alenia Space. From 1°W, the THOR 8 satellite will ensure continuity of Space Norway's broadcast coverage over the Nordics, and Central and Eastern Europe.
News categories: Thales Alenia Space, Space Norway, Hervé Derrey, Morten Tengs, Content Distribution, Digital TV, Europe, Satellite

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

ATSC 3.0 demo station launched in Trinidad and Tobago
Dec 18, 2024 – The Telecommunications Authority of Trinidad and Tobago (TATT), with the four FTA TV service providers CCN TV6, Parliament TV, CNC3 and TTT, has launched DTT on an ATSC 3.0 demo station.
News categories: Telecommunications Authority of Trinidad and Tobago, Aaron Simon, ATSC 3, Content Distribution, Digital TV, Trinidad and Tobago

Korea Communications Commission releases overseas OTT survey results
Jan 3, 2025 – The Korea Communications Commission has released results from its 2024 overseas OTT market survey. The results provide data to support the overseas expansion of domestic OTT platform operators.
News categories: Korea Communications Commission, Mediastat, Kim Tae-kyu, Australia, Digital TV, Malaysia, Market Research, Portugal, Saudi Arabia, Spain, Streaming, Thailand, Turkey

Comscore expands local currency partnership with Gray Media
Dec 20, 2024 – Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.
News categories: Comscore, Gray Media, Steve Bagdasarian, Matt Jaquint, Advertising, Big Data, Digital TV, USA

Comcast Advertising releases annual Comcast Advertising Report
Dec 9, 2024 – Comcast Advertising has released its Comcast Advertising Report, showing that over half of advertisers rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge.
News categories: Comcast Advertising, James Rooke, Advertising, Digital TV, Market Research, USA

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA

Disney+ partners with AudienceProject for audience measurement
Nov 20, 2024 – Disney+ has partnered with AudienceProject for audience measurement in Europe. Measurement will initially be available to advertisers in the UK, Germany and the Nordics, with more markets to follow.
News categories: AudienceProject, The Walt Disney Company, Morten Kruse Søndergaar, Lucy Gregory, Advertising, Digital TV, Europe, Germany, Streaming, UK

Sinclair and IIT Bombay partner on Broadcast-to-Everything research
Nov 8, 2024 – Sinclair and IIT Bombay are to collaborate on wireless broadcast services over telecom and broadcast networks, focusing on enhancements to the ATSC 3.0 wireless broadcast standard.
News categories: Sinclair, IIT Bombay, Chris Ripley, Mark Aitken, Professor Shireesh Kedare, Madeleine Noland, Shashi Shekhar Vempati, 5G, ATSC 3, India