Digital TV News: Frequency
Samba TV extends partnership with Havas Media
Jul 8, 2024 – Samba TV data now powers Havas Media's cross-platform planning and measurement product, and Samba's targeting segments are also available for US clients using Havas Media's audience planning tool.
News categories:
Samba TV, Havas Media, Ashwin Navin, Mike Bregman, Advertising, Big Data, Digital TV, North America, Smart TV
inext announces next-generation set-top boxes
Jul 4, 2024 – inext has announced the release of its next-generation set-top boxes: the inext TV6 and TV6 Ultra. The boxes are based on Allwinner's H618 processor with an Android 12 operating system.
News categories:
inext, Digital TV, IPTV, Middleware, Semiconductor, Set Top Box, Ukraine
Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories:
Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA
DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories:
DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA
Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories:
Xperi, Jon Kirchner, Mike Laband, Advertising, Digital TV, In-Car, IPTV, Smart TV, TV OS, USA, Worldwide
Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories:
Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA
SES to acquire Intelsat
Apr 30, 2024 – SES is to acquire Intelsat through the purchase of 100% of the equity of Intelsat Holdings for a cash consideration of $3.1 billion (€2.8 billion) and certain contingent value rights.
News categories:
SES S.A., Intelsat, Adel Al-Saleh, David Wajsgras, Content Distribution, Digital TV, MandA, Satellite, Worldwide
MiQ expands TV Intelligence to UK, Canada and Australia
Apr 9, 2024 – MiQ has announced that, in addition to the U.S., the UK, Canada, and Australia will now have access to its proprietary TV Intelligence tool, with more markets to follow this year.
News categories:
MiQ, Moe Chughtai, Gurman Hundal, Advertising, Australia, Big Data, Canada, Digital TV, UK
Comark releases compact transmitter for SFN and NextGen TV
Mar 18, 2024 – Hitachi Kokusai Electric Comark has announced the release of its PARALLAX Compact UHF/VHF liquid-cooled, solid-state DTV transmitter for SFN and NextGen TV requirements.
News categories:
Comark, Joe Turbolski, ATSC 3, Content Distribution, Digital TV, NABShow, USA
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