Digital TV News: Frequency

Comark releases compact transmitter for SFN and NextGen TV
Mar 18, 2024 – Hitachi Kokusai Electric Comark has announced the release of its PARALLAX Compact UHF/VHF liquid-cooled, solid-state DTV transmitter for SFN and NextGen TV requirements.
News categories: Comark, Joe Turbolski, ATSC 3, Content Distribution, Digital TV, NABShow, USA

ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories: ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA

EU approves Orange, MásMóvil joint venture with conditions
Feb 20, 2024 – The European Commission has approved the proposed creation of a joint venture by Orange and MásMóvil, subject to full compliance with a commitments package offered by the two companies.
News categories: European Commission, Orange, MásMóvil, Digital TV, IPTV, MandA, Regulation, Spain

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories: Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK

Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories: Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA