Digital TV News: OPPO

ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
Feb 21, 2025 – ArabyAds and LG Ad Solutions have joining forces with TVekstra to provide Turkish advertisers with access to TVekstra LG CTV inventory, backed by ArabyAds marketing technology and measurement.
News categories: ArabyAds, LG Ad Solutions, TVekstra, Mahmoud Fathy, Ed Wale, Merve Eraslanoğlu, Advertising, Digital TV, Smart TV, Streaming, Turkey, TV OS

AgileTV, United Teleports and BNS launch fully managed TV service
Feb 18, 2025 – AgileTV, United Teleports and BNS have announced a fully managed TV service, combining traditional cable TV and OTT apps, that addresses the needs of North American network operators.
News categories: AgileTV, United Teleports, BNS, Ruben Senor-Megias, Ricardo Dias, Chuck Hasek, Apps, Cable TV, Content Distribution, Digital TV, North America

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Graham Media and Nielsen agree Local TV measurement renewal
Feb 12, 2025 – Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke).
News categories: Nielsen, Graham Media, Paul LeFort, Advertising, Big Data, Digital TV, USA

Harmonic video streaming qualified on Akamai Cloud
Feb 10, 2025 – Harmonic (NASDAQ: HLIT) has announced that its VOS 360 Media SaaS and VOS360 Ad SaaS are now qualified on Akamai for the deployment of playout, broadcast and video streaming workflows.
News categories: Harmonic, Akamai, Gil Rudge, Dan Lawrence, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Kudelski announces transformation and cost reductions
Feb 4, 2025 – The Kudelski Group (SIX:KUD.S) is to transform its structure to concentrate on its advanced security solutions, involving a workforce reduction of approximately 160 positions worldwide.
News categories: Kudelski, Morten Solbakken, Content Protection, Digital TV, Worldwide

46% of U.S. internet households are cord cutters
Feb 4, 2025 – According to Parks Associates, 56 million (46%) US internet households are Cord Cutters. Additionally, 12% are Cord Nevers, having never subscribed to any sort of traditional pay TV.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, TV Services, USA