Digital TV News: Paramount

HDR10+ Technologies announces latest ecosystem developments
Jan 8, 2025 – HDR10+ Technologies has provided an update on HDR10+ developments. New applications include everything from content creation and production to distribution and a growing number of viewing devices.
News categories: HDR10+ Technologies, Bill Mandel, Makoto Morise, ATSC 3, CES2025, Digital TV, Gaming, Streaming, UX, Worldwide

VideoAmp renews measurement partnership with Paramount
Jan 7, 2025 – Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
News categories: VideoAmp, Paramount, Bryan Goski, John Halley, Advertising, Big Data, Digital TV, USA

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Bell Media and Shopsense AI bring shoppable TV to Canada
Dec 18, 2024 – Bell Media has partnered with Shopsense AI to bring second-screen shopping experiences to Canadian viewers. The partnership will debut on CTV's daily shows The Good Stuff with Mary Berg and Etalk.
News categories: Shopsense, Bell Media, Glenn Fishback, Stewart Johnston, Advertising, Canada, Digital TV, UX

Time watching TV in the U.S. reached nine-month high in November
Dec 10, 2024 – Nielsen has released its The Gauge report for November 2024. Viewing levels in the U.S. increased 5% versus October to record the largest monthly viewing total since February.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Telia Finland transfers cable network operation and development to Teleste
Nov 27, 2024 – Teleste and Telia Finland have signed an agreement transferring the operation and development responsibilities for broadband and TV services in Telia Finland's cable network to Teleste.
News categories: Teleste, Telia Finland, Hanno Narjus, Hanna Grönberg, Broadband, Cable TV, Digital TV, Finland

Interra adds Netflix VMAF video quality assessment support
Nov 26, 2024 – Interra Systems has integrated Netflix's Video Multi-method Assessment Fusion (VMAF) algorithm — a standard for video quality assessment — into its VEGA Media Analyzer solution.
News categories: Interra Systems, Anupama Anantharaman, Jan Ozer, Digital TV, QoE, Streaming, Worldwide

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Broadcast continues seasonal ascent in the U.S. in October
Nov 19, 2024 – According to Nielsen's October 2024 report of The Gauge, broadcast exhibited 7% monthly growth and added 1.4 share points in October to finish at 24.0% of total time spent watching television.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA