Digital TV News: Publica

Prasar Bharati launches WAVES OTT streaming platform
Nov 20, 2024 – Doordarshan has ventured into the OTT platform space to cater to the growing demand for digital streaming services. The platform will offer a mix of classic content and contemporary programming.
News categories: Prasar Bharati, Digital TV, India, Streaming

OKAST selects Publica by IAS ad serving for its AVOD and FAST
Sep 16, 2024 – OKAST has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science, as a strategic partner for its global advertising initiatives.
News categories: OKAST, Publica by IAS, Cédric Monnier, Cameron Miille, Advertising, Digital TV, Streaming, Worldwide

DVB Native IP published as ETSI standard
Sep 12, 2024 – The DVB specification for native IP broadcasting, DVB-NIP, has been published by the European Telecommunications Standards Institute (ETSI) as TS 103 876 V1.1.1.
News categories: DVB Project, Content Distribution, Digital TV, Europe, IBCShow, Satellite, Worldwide

Austria TV measurement to integrate data from HbbTV devices
Jul 25, 2024 – The TELETEST working group (AGTT) has enhanced audience measurement in Austria by combining its existing Teletest panel with return path data from over 1.1 million connected HbbTV devices.
News categories: TELETEST, Thomas Gruber, Susanne Koll, Advertising, Austria, Big Data, Digital TV, HbbTV

DVB releases new BlueBooks covering DVB-TA, DVB-I and DVB-DASH
Jul 9, 2024 – DVB has published an update to its Targeted Advertising specifications as well as commercial requirements for the addition of new CDN-related functionality to DVB-I and DVB-DASH.
News categories: DVB Project, Advertising, Content Distribution, Digital TV, QoE, Streaming, Worldwide

Simply.TV acquires InFlow Media
Jul 3, 2024 – Simply.TV has acquired InFlow Media. InFlow Media provides EPG metadata and has been instrumental in supporting the transition to time-shift viewing, PVRs and VOD in the Nordics.
News categories: Simply.TV, InFlow Media, Daniel Rühmann, Rune Skogeng, Tina Mari Flem, Big Data, Digital TV, Europe, MandA, UX

EBU sets out strategic asks on generative AI and media
Jun 11, 2024 – The EBU has released a strategic paper on generative AI and media. In the paper, the EBU extracts the hot button topics around generative AI for public service media.
News categories: EBU, Eric Scherer, Big Data, Digital TV, Europe, Regulation

DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories: DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA

AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories: WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK