Digital TV News: Publica

DVB publishes updated Multicast ABR specification and guidelines
Mar 15, 2023 – The DVB has approved the publication of BlueBook A176r3, an update of the DVB-MABR specification, and BlueBook A181r1, an update to the implementation guidelines for the specification.
News categories: DVB Project, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

HbbTV releases new version of core specification
Mar 14, 2023 – The HbbTV Association has published version 2.0.4 of its core specification. The three main highlights of the new version are voice assistant support, accessibility features and DVB-I integration.
News categories: HbbTV Association, Vincent Grivet, Jon Piesing, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Publica joins Amazon streaming TV ad server certification program
Mar 10, 2023 – Publica will be joining the new, global Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, allowing simpler APS header bidding integration for publishers.
News categories: Publica, Amazon Publisher Services, Sean Galligan, Advertising, Digital TV, Streaming, Worldwide

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

ANTHYM Technologies partners with Publica for advanced CTV advertising
Aug 24, 2022 – Publica (Nasdaq: IAS) has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms. Publica helps publishers deliver ad experiences via Server-Side Ad Insertion (SSAI).
News categories: Publica, ANTHYM Technologies, Advertising, Digital TV, Streaming, USA

Global entertainment & media revenues surge to $2.3 trillion
Jun 20, 2022 – According to PwC, the global entertainment and media (E&M) industry surged ahead last year, strongly outpacing global economic growth. Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4% in 2021.
News categories: PwC, Werner Ballhaus, Advertising, Big Data, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide

Future Today integrates Publica's server-side ad insertion technology
May 3, 2022 – Future Today has announced a collaboration with Publica (Nasdaq: IAS) to power its server-side ad insertion (SSAI). Publica's solution enables the seamless delivery of CTV advertising by stitching ads directly into the video stream.
News categories: Publica, Future Today, Ben Antier, Vikrant Mathur, Advertising, Digital TV, Streaming, USA

HISPASAT and NAGRA to launch wholesale OTT service in Latin America
Mar 9, 2022 – HISPASAT has made an agreement with NAGRA to develop a wholesale OTT TV solution. The service will enable pay TV operators, ISPs and regional content companies to offer multiscreen entertainment without having to roll out their own infrastructure.
News categories: Nagra, Hispasat, Nancy Goldberg, Javier Izquierdo, Content Distribution, Digital TV, DRM, Latin America, Middleware, Satellite, Streaming, UX

Publica to power CTV header-bidding at VlogBox
Feb 22, 2022 – With Publica's ad-break decisioning technology for CTV, VlogBox has implemented a global header bidding strategy. VlogBox can now run a unified auction of direct and programmatic demand, connecting to over 30 of the world's leading SSPs.
News categories: Publica, VlogBox, Ben Antier, Nick Platonenko, Advertising, Big Data, Digital TV, Streaming, Worldwide