Digital TV News: Aster

Hybrid tool targets viewers who did or did not watch linear TV spot ads
Jul 7, 2020 – Hybrid is launching a cloud-based tool to target TV viewers who did or did not watch linear TV spot advertising. Based on this, it is able to deliver appropriate advertising to addressable TV devices.
News categories: Hybrid Company, Lukáš Hnilička, Václav Hradec, Advertising, Big Data, Czech Republic, Digital TV, Worldwide

Fraunhofer HHI presents H.266/VVC video coding
Jul 6, 2020 – Fraunhofer HHI (together with partners including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony) is celebrating the release and official adoption of the video coding standard H.266/Versatile Video Coding (VVC).
News categories: Fraunhofer HHI, Media Coding Industry Forum, Benjamin Bross, Dr. Detlev Marpe, Content Distribution, Digital TV, Media Player, Worldwide

Vewd brings the full broadcast experience to Smart TVs
Jul 2, 2020 – Vewd has launched Broadcast Plus, a solution that offers smart TV manufacturers an easy-to-deploy, certification-ready broadcaster user experience for both live TV and on-demand content.
News categories: Vewd, Sascha Prüter, Digital TV, Set Top Box, Smart TV, UX, Worldwide

Dataxis compares Europe, Latam with U.S. AVOD market
Jul 2, 2020 – According to Dataxis, within a saturating AVOD market, only a few players are standing out in terms of monthly active users: Vudu, Pluto TV, Tubi, and older players such as Hulu, Roku Channel and YouTube.
News categories: Dataxis, Digital TV, Europe, Latin America, Market Research, OTT, USA

Alphonso signs ACR distribution deals with Seiki and Skyworth
Jul 1, 2020 – Alphonso has signed-up two more smart TV providers, Seiki and Skyworth, to embed Alphonso Video AI in their TVs. The company is also working with CBS and Cox Media to provide attribution to local advertisers in the U.S.
News categories: Alphonso, Seiki, Skyworth, Ashish Chordia, Advertising, Content Identification, Digital TV, Smart TV, USA, Worldwide

THEO Technologies and Synamedia form HESP Alliance
Jul 1, 2020 – THEO Technologies and Synamedia have launched the HESP Alliance. The goal is to fast-track the roll-out of low latency streaming by building an ecosystem around the High Efficiency Streaming Protocol (HESP) protocol.
News categories: THEO Technologies, Synamedia, Samie Beheydt, Content Distribution, Digital TV, OTT, Worldwide

NEXTGEN TV launches at four TV stations in Salt Lake City
Jun 30, 2020 – Four of Salt Lake City's local television stations – KUTV (CBS), KTVX (ABC), KUCW (CW) and KJZZ-TV (Ind), are now among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: Sinclair Broadcast, Nexstar, BitPath, Mark Aitken, Brett Jenkins, John Hane, ATSC, Content Distribution, Digital TV, USA

Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories: Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA

Origin Broadband launches Origin TV in the UK with Netgem
Jun 29, 2020 – Origin broadband and Netgem have joined forces to offer Origin TV, a multiscreen service. The product offers an entertainment experience at a great price as an alternative to the traditional expensive broadband TV offerings.
News categories: Netgem, Origin Broadband, Sylvain Thevenot, Oliver Bryssau, Digital TV, IPTV, UK