Digital TV News: Deirdre Thomas

Nielsen to measure NFL Thursday Night Football on Prime Video
Aug 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed an agreement to measure Prime Video's NFL Thursday Night Football (TNF) telecasts, the first time a streaming service will be included in Nielsen's National TV measurement service.
News categories: Nielsen, Amazon, Deirdre Thomas, Srishti Gupta, Advertising, Digital TV, Streaming, USA

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA