Digital TV News: Deirdre Thomas
Nielsen ONE launches globally, beginning with Denmark
Oct 18, 2023 – Nielsen has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
News categories:
Nielsen, Deirdre Thomas, Advertising, Big Data, Denmark, Digital TV, Worldwide
Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories:
Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
Nielsen to measure NFL Thursday Night Football on Prime Video
Aug 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed an agreement to measure Prime Video's NFL Thursday Night Football (TNF) telecasts, the first time a streaming service will be included in Nielsen's National TV measurement service.
News categories:
Nielsen, Amazon, Deirdre Thomas, Srishti Gupta, Advertising, Digital TV, Streaming, USA
Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories:
Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA
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