Digital TV News: HP

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Tubi launches shoppable experience with Shopsense AI
Feb 3, 2025 – Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.
News categories: Tubi, Shopsense AI, Jeff Lucas, Glenn Fishback, Advertising, Digital TV, Smartphone, Streaming, USA, UX

Whale TV selects OneTrust as consent management partner
Jan 23, 2025 – Whale TV has selected OneTrust to centralise and simplify consumer consent and preferences on its Whale TV operating system (OS) and owned and operated streaming apps such as Whale TV+.
News categories: Whale TV, OneTrust, Chris Hock, Ojas Rege, Big Data, Digital TV, Smart TV, TV OS, Worldwide

Sports service SPOTV adopts Zixi for affiliate delivery
Nov 22, 2024 – Zixi has announced that SPOTV, a linear and digital sports service in Southeast Asia, has adopted Zixi technology to streamline and enhance content distribution across the region.
News categories: Zixi, SPOTV, Marc Aldrich, Prakash Maniam, Lee Chong Khay, Asia, Content Distribution, Digital TV, Korea

Two amendments to ATSC standards published
Nov 5, 2024 – Two new documents have been approved by the ATSC and published on its web site: A/322:2024-04 Amendment No. 1 (ATSC 3.0 MIMO Extension) and A/344:2024-02 (ATSC 3.0 Interactive Content).
News categories: Advanced Television Systems Committee, ATSC 3, Content Distribution, Digital TV, Middleware, USA, Worldwide

El Reino Infantil chooses Amagi to broaden content reach
Nov 5, 2024 – El Reino Infantil is to deploy Amagi's cloud-native automation and playout platform and its content scheduling platform to distribute its library of children's content to new digital platforms
News categories: Amagi, El Reino Infantil, Ronaldo Dias, Alejandra Muchelac, Pablo Lacroix, Content Distribution, Digital TV, Latin America, Streaming

Disney and Magnite announce two-year deal renewal
Oct 23, 2024 – Magnite (NASDAQ: MGNI), and Disney have announced a two-year deal extension. Disney uses Magnite's technology to monetize its ad-supported inventory across the company’s entire portfolio.
News categories: Magnite, Disney, Sean Buckley, Jamie Power, Advertising, Digital TV, Latin America, USA

ATSC approves A/322 physical layer specification amendment
Sep 19, 2024 – The ATSC has approved an amendment to its A/322 'Physical Layer Protocol' standard. The amendment specifies MIMO, Channel Bonding, LDM, and their combinations in the physical layer.
News categories: Advanced Television Systems Committee, ATSC 3, Content Distribution, Digital TV, USA, Worldwide

DAA releases guidelines for use of AdChoices on CTV devices
Sep 12, 2024 – The Digital Advertising Alliance (DAA) has announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments.
News categories: DAA, Lou Mastria, Advertising, Digital TV, Streaming, USA, UX, Worldwide