Digital TV News: OPPO

Comscore announces renewal with CBS TV stations
Feb 20, 2020 – Comscore (Nasdaq: SCOR) has announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies.
News categories: Comscore, CBS, Advertising, Big Data, USA

Imagine Communications agrees ad insertion deal with the NCTC
Feb 19, 2020 – Imagine Communications has made an agreement with the NCTC to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on IP-based video streams. Initial deployments are expected by Q3 with trials beginning in the coming months.
News categories: Imagine Communications, NCTC, Chris Gordon, Rich Fickle, Advertising, Cable TV, Digital TV, USA

Kantar to measure TV audiences for MINTIC in Colombia
Feb 18, 2020 – Kantar has announced an agreement with the Ministry of Information Technology and Communications of Colombia (MINTIC) to measure digital audiences of eight regional TV channels: Señal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.
News categories: Kantar, MINTIC, Carolina Ibargüen, Ivan Antonio Mantilla Gaviria, Advertising, Big Data, Colombia, Digital TV

Viu reaches 41.4 million monthly active users
Feb 17, 2020 – Viu (SEHK:0008) has announced that it reached 41.4 million monthly active users at the end of 2019, representing an increase of 35% over 2018. Additionally, video views grew 69% to 5.7 billion year-over-year, supporting growth in its video segment revenue.
News categories: Viu, Janice Lee, Africa, Asia, Digital TV, Middle-East, OTT, Results, Subscribers

Online viewing continues to gain ground on traditional broadcast TV
Feb 13, 2020 – Online viewing is gaining ground on traditional broadcast TV, according to CenturyLink (NYSE: CTL) and Streaming Video Alliance research. Over 80% of consumers are streaming more video than 3 years ago and nearly half of respondents define TV as being delivered over the internet.
News categories: CenturyLink, Streaming Video Alliance, Rory McVicar, Digital TV, Europe, Market Research

Sinclair Broadcast joins Pearl TV broadcast business organization
Feb 6, 2020 – Pearl TV has welcomed Sinclair Broadcast Group (Nasdaq: SBGI) as the organization’s ninth member, a move that boosts the reach of Pearl-member stations to nearly half of all broadcast television stations in the United States.
News categories: Pearl TV, Sinclair Broadcast, Anne Schelle, Chris Ripley, ATSC, Digital TV, USA

TVSquared releases TV performance data for Australia
Feb 3, 2020 – TVSquared has released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response.
News categories: TVSquared, Mark Hudson, Advertising, Australia, Big Data, Digital TV

Vevo partners with TVision to track video content engagement
Jan 29, 2020 – Vevo has partnered with TVision to understand how viewers engage with its content. TVision’s data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
News categories: TVision Insights, Vevo, Luke McGuinness, Bryon Schafer, Advertising, Big Data, Digital TV, OTT, Worldwide

OTT video revenue to grow to over $200 billion by 2024
Jan 28, 2020 – The Over-the-Top (OTT) video market will surpass US$200 billion by 2024, with 90% of that value fueled by subscription and advertising revenue, according to ABI Research. Subscriptions in the Asia-Pacific region have grown significantly.
News categories: ABI Research, Michael Inouye, Digital TV, Market Research, OTT, Worldwide