Digital TV News: Publica

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

RAI first FTA broadcaster to watermark content against piracy
Sep 28, 2021 – NAGRA (SIX:KUD.S) has announced that Radio Televisione Italiana (RAI) is using its NexGuard forensic watermarking and anti-piracy services to protect its streaming content and related ad revenues.
News categories: NAGRA, Radiotelevisione Italiana, Thierry Legrand, Digital TV, Italy, Streaming, Watermarking

HbbTV Conformance Test Suite version 2021-2 released
Aug 31, 2021 – The HbbTV Association has published a new version of the HbbTV Conformance Test Suite. The v2021-2 release includes new tests developed for Targeted Advertising (HbbTV-TA) and HbbTV specification v2.0.3.
News categories: HbbTV Association, Vincent Grivet, Advertising, Broadcast, Digital TV, Europe, HbbTV, Smart TV, Worldwide

Streaming services overtake TV Everywhere in the U.S.
Aug 25, 2021 – FreeWheel (Nasdaq: CMCSA) has published its 1H 2021 U.S. Video Marketplace Report. The report highlights the changing dynamics of how content owners and distributors are monetizing premium digital video content.
News categories: FreeWheel, James Rothwell, Advertising, Digital TV, Market Research, USA

Cyfrowy Polsat contract pay TV subscribers down 24,000 in 2Q 2021
Aug 18, 2021 – Cyfrowy Polsat S.A. has released results for the six months ended June 30, 2021. At the end of June the company had 4,961 thousand contract pay TV subscribers, down 40 thousand (-0.8%) year-on-year.
News categories: Cyfrowy Polsat, Digital TV, IPTV, Poland, Results, Satellite, Subscribers

Integral Ad Science acquires Publica
Aug 10, 2021 – Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
News categories: Integral Ad Science, Publica, Lisa Utzschneider, Ben Antier, Advertising, Digital TV, MandA, Streaming, USA

German pay TV and paid video surpasses €4 billion in 2020
Jul 27, 2021 – The market for pay TV and paid video ion Germany continues to show highly-dynamic growth according to VAUNET. Revenues generated by pay TV und paid VoD reached a total volume of 4.2 billion euros in 2020.
News categories: VAUNET, Frank Giersberg, Tim Werner, Elke Walthelm, Nicole Agudo Berbel, Henning Nieslony, Hannes Heyelmann, Cable TV, Digital TV, Germany, IPTV, Market Research, Satellite, Streaming

DVB approves commercial requirements for DVB-I over 5G
Jul 23, 2021 – The DVB Project has approved commercial requirements for DVB-I service support over 5G networks and systems. Work has already commenced in DVB's Technical Module to provide extensions to the relevant existing specifications.
News categories: DVB Project, 5G, Content Distribution, Digital TV, Worldwide

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 20, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide