Digital TV News: RTL Group

rlaxx TV to monetise linear ad breaks with smartclip
Sep 20, 2021 – smartclip and rlaxx TV have partnered to monetise the linear ad breaks within the rlaxx TV channel offering in Europe. The cooperation will kick off in the UK and Germany, with Spain joining in the next few months.
News categories: smartclip, rlaxx TV, Stephen Byrne, Ronny Lutzi, Advertising, Digital TV, Germany, Spain, Streaming, UK

Clubbing TV to monetise connected TV inventory with smartclip
Jul 13, 2021 – smartclip has added Clubbing TV to its connected TV portfolio. The smartclip adtech stack will power the Clubbing TV programme with advertising similar to linear TV ads, while offering advanced digital targeting.
News categories: smartclip, Clubbing TV, Stephen Byrne, Stéphane Schweizer, Advertising, Digital TV, Europe, Streaming

TF1 and M6 enter exclusive merger negotiations
May 17, 2021 – Groupe TF1, Groupe M6, Groupe Bouygues and RTL Group have signed agreements to enter into exclusive negotiations to merge the activities of Groupe TF1 and Groupe M6 and create a major French media group.
News categories: Groupe TF1, Groupe M6, Groupe Bouygues, RTL Group, Gilles Pélisson, Nicolas de Tavernost, Olivier Roussat, Thomas Rabe, Digital TV, France, MandA, Streaming

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

RTL AdConnect and smartclip team up on addressable advertising
Jan 22, 2021 – RTL AdConnect and smartclip have announced that RTL AdConnect will now use smartclip's ad serving and SSP stack for a larger portion of its European addressable TV and online video campaigns.
News categories: AdConnect, smartclip, Stéphane Coruble, Dr. Oliver Vesper, Advertising, Digital TV, Europe, Streaming

Deutsche Telekom and RTL to expand addressable TV cooperation
Nov 17, 2020 – Deutsche Telekom and RTL have announced that RTL's streaming service, TV Now Premium, will be integrated with Deutsche Telekom’s Magenta TV, and the pair have also agreed to increase cooperation on advertising with a special focus on addressable TV.
News categories: Mediengruppe RTL, Deutsche Telekom, Advertising, Digital TV, Germany, IPTV, Streaming

Bedrock streaming technology powers Salto
Oct 22, 2020 – Bedrock, the joint venture formed by Groupe M6 and RTL Group, has announced that its technology is powering Salto, the streaming platform created by Groupe TF1, France Télévisions and Groupe M6.
News categories: Bedrock, Salto, Jonas Engwall, Thomas Follin, Content Distribution, Digital TV, France, Streaming

RTL to invest in Groupe M6's Bedrock streaming platform
Mar 13, 2020 – Groupe M6 (Paris:MMT) has been developing in-house expertise around its online television services. With the aim of continuing its development, Groupe M6 is opening up Bedrock’s capital, enabling RTL Group to acquire a 50% stake.
News categories: Groupe M6, RTL Group, Content Distribution, Digital TV, Europe, France, Streaming

RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
Jan 8, 2020 – TVSquared and RTL AdConnect have partnered to provide RTL AdConnect’s global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
News categories: TVSquared, RTL AdConnect, Calum Smeaton, Stéphane Coruble, Advertising, Big Data, Europe