Digital TV News: TOD

XREAL brings Play Store apps to 3D space on XREAL AR glasses
Jun 18, 2024 – XREAL has unveiled an Android mobile device called XREAL Beam Pro, bringing Google Play Store apps, including entertainment streaming services, to 3D space when viewed through XREAL AR glasses.
News categories: XREAL, Qualcomm, Chi Xu, Sahil Bansal, Apps, Digital TV, Gaming, Hardware, Metaverse, Semiconductor, Streaming, Worldwide

Four local TV stations in Myrtle Beach-Florence launch NextGen TV
Jun 19, 2024 – TV stations serving the Myrtle Beach-Florence market have began broadcasting with NextGen TV. The launch includes WPDE-TV (ABC), WBTW (CBS), WHMC (ETV and SCETV PBS Kids 24/7) and WWMB (Dabl).
News categories: Bitpath, ATSC 3, Content Distribution, Digital TV, USA

Outlook for AR/VR headsets is expected to improve
Jun 18, 2024 – Global shipments of AR/VR headsets declined 67.4% YoY in the first quarter of 2024, according to data from IDC. IDC forecasts headset shipments will return to growth later this year.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide

Titan OS launches Titan Ads
Jun 19, 2024 – Titan OS has launched Titan Ads, a marketplace for its inventory on Philips, AOC and JVC Smart TVs, enabling advertisers to reach over 30 million streaming households in Europe.
News categories: Titan OS, Jacinto Roca, Tim Edwards, Gareth Vaughan Jones, Andy Barratt, Olivier Beal, Advertising, Digital TV, Europe, Smart TV

Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories: Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Amdocs research reveals sports experience-enhancing tech
Jun 14, 2024 – Amdocs (NASDAQ: DOX) has released research, based on a survey of UK football fans, on the technology that will enhance viewer experience at major sporting events, including the Euro 2024 tournament.
News categories: Amdocs, Gil Rosen, Digital TV, Market Research, UK, UX

Apple Vision Pro arrives in new countries and regions
Jun 10, 2024 – Apple Vision Pro will be available in China mainland, Hong Kong, Japan and Singapore from June 28. In Australia, Canada, France, Germany and the UK the device will be available from July 12.
News categories: Apple, Tim Cook, Asia, Digital TV, Europe, Metaverse

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide