Digital TV News: Xandr
Pixalate releases Q2 2023 SSP rankings for Connected TV
Aug 2, 2023 – Pixalate has released its Q2 2023 SSP rankings for Connected TV, featuring the top SSPs by open programmatic advertising market share for apps on the Samsung, Roku and Fire TV app stores in June 2023.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, North America, Smart TV, Streaming
Netgem subscribers grow to 647,000 at end-June
Jul 28, 2023 – Netgem saw growth in its subscribers base in the first half of 2023 to 647,000 (+26% vs. end of 2022) thanks to momentum at operator customers in Finland, the UK and Luxembourg.
News categories:
Netgem, Mathias Hautefort, Digital TV, Europe, IPTV, Results, Subscribers
Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories:
Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide
Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories:
Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide
Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories:
Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide
Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming
Velocix picked by Oi to scale-out OTT video streaming platform
Oct 18, 2022 – Velocix has announced that Oi has selected Velocix’s content delivery network (CDN) software to transform its streaming platform architecture and expand its Oi Play OTT service.
News categories:
Velocix, Oi Play, Jim Brickmeier, Alexandro Herrmann Bauer, Brazil, Content Distribution, Digital TV, Streaming
TV5MONDE adds TV5MONDE Pacifique HD to its bouquet on AsiaSat 5
Sep 27, 2022 – Asia Satellite Telecommunications has announced that TV5MONDE has selected AsiaSat 5 to distribute TV5MONDE Pacifique HD to serve audiences in regions of North East Asia and Oceania.
News categories:
AsiaSat, TV5MONDE, Ina Lui, Alexandre Muller, Content Distribution, Digital TV, Hong Kong, Japan, Korea, Oceania, Satellite
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