Digital TV News: Xandr

Velocix picked by Oi to scale-out OTT video streaming platform
Oct 18, 2022 – Velocix has announced that Oi has selected Velocix’s content delivery network (CDN) software to transform its streaming platform architecture and expand its Oi Play OTT service.
News categories: Velocix, Oi Play, Jim Brickmeier, Alexandro Herrmann Bauer, Brazil, Content Distribution, Digital TV, Streaming

TV5MONDE adds TV5MONDE Pacifique HD to its bouquet on AsiaSat 5
Sep 27, 2022 – Asia Satellite Telecommunications has announced that TV5MONDE has selected AsiaSat 5 to distribute TV5MONDE Pacifique HD to serve audiences in regions of North East Asia and Oceania.
News categories: AsiaSat, TV5MONDE, Ina Lui, Alexandre Muller, Content Distribution, Digital TV, Hong Kong, Japan, Korea, Oceania, Satellite

OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories: OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA

Viaccess-Orca powers Android TV offering at Orange Slovensko
Feb 21, 2022 – Viaccess-Orca (VO) has announced that Orange Slovensko has launched an Android TV offering with VO's DRM solutions. VO provides Orange Slovensko with solutions for content protection and multi-DRM management on its Android TV set-top boxes.
News categories: Viaccess-Orca, Orange Slovensko, Pierre-Alexandre Bidard, Martin Lednár, Android TV, Digital TV, DRM, IPTV, Set Top Box, Slovenia

AT&T sells Xandr to Microsoft
Dec 21, 2021 – AT&T (NYSE:T) has agreed to sell Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
News categories: Xandr, Microsoft, Mike Welch, Mikhail Parakhin, Advertising, Digital TV, MandA, USA, Worldwide

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA

Cross Screen Media provides access to Roku ad platform
Nov 30, 2021 – Cross Screen Media has added a capability for advertisers to access Roku's CTV ad platform, enabling activation on Roku's O&O inventory. In addition, Roku's ACR and Content audience data helps marketers to deliver the right message to the audiences.
News categories: Cross Screen Media, Roku, Michael Beach, Advertising, Big Data, Digital TV, Streaming, USA

Estrella Media inventory added to Xandr ad sales platform
Oct 5, 2021 – Xandr and Estrella Media have announced that Estrella Media's ad-supported digital inventory is now available to buyers in the Xandr Marketplace. Estrella Media has adopted Xandr's strategic selling platform Xandr Monetize.
News categories: Xandr, Estrella Media, Mike Bagliebter, Brian Fisher, Advertising, Digital TV, Streaming, USA

Xandr introduces premium video inventory catalog
Sep 30, 2021 – Xandr has launched its Premium Video Catalog, providing access to over 1,400 one-to-one video and CTV inventory deals and over 2,500 off-the-shelf audience deals across North America.
News categories: Xandr, Alex Chatfield, Kyle Brennan, Tom Sly, Advertising, Digital TV, Streaming, USA