Digital TV News: Xandr

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide

Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming

Velocix picked by Oi to scale-out OTT video streaming platform
Oct 18, 2022 – Velocix has announced that Oi has selected Velocix’s content delivery network (CDN) software to transform its streaming platform architecture and expand its Oi Play OTT service.
News categories: Velocix, Oi Play, Jim Brickmeier, Alexandro Herrmann Bauer, Brazil, Content Distribution, Digital TV, Streaming

TV5MONDE adds TV5MONDE Pacifique HD to its bouquet on AsiaSat 5
Sep 27, 2022 – Asia Satellite Telecommunications has announced that TV5MONDE has selected AsiaSat 5 to distribute TV5MONDE Pacifique HD to serve audiences in regions of North East Asia and Oceania.
News categories: AsiaSat, TV5MONDE, Ina Lui, Alexandre Muller, Content Distribution, Digital TV, Hong Kong, Japan, Korea, Oceania, Satellite

OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories: OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA

Viaccess-Orca powers Android TV offering at Orange Slovensko
Feb 21, 2022 – Viaccess-Orca (VO) has announced that Orange Slovensko has launched an Android TV offering with VO's DRM solutions. VO provides Orange Slovensko with solutions for content protection and multi-DRM management on its Android TV set-top boxes.
News categories: Viaccess-Orca, Orange Slovensko, Pierre-Alexandre Bidard, Martin Lednár, Android TV, Digital TV, DRM, IPTV, Set Top Box, Slovenia

AT&T sells Xandr to Microsoft
Dec 21, 2021 – AT&T (NYSE:T) has agreed to sell Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
News categories: Xandr, Microsoft, Mike Welch, Mikhail Parakhin, Advertising, Digital TV, MandA, USA, Worldwide

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA