Digital TV News: Xandr

TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories: TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA

Xandr partners with Realytics for linear TV campaign buying
Sep 30, 2020 – Xandr and Realytics have announced a partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest platform. Xandr’s customers can now access 80% of the French linear TV market.
News categories: Xandr, Realytics, Paul-Antoine Strullu, Guillaume Belmas, Advertising, Digital TV, France

InfoSum raises $15.1 million in Series A funding
Sep 1, 2020 – InfoSum has completed its Series A funding round, raising $15.1 million. The investment is led by Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T's Xandr.
News categories: InfoSum, Nick Halstead, Brian Lesser, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, OTT

Comscore and Cox Media expand TV measurement agreement
Jun 9, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA.
News categories: Comscore, Cox Media Group, Steve Walsh, Advertising, Big Data, USA

Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories: Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA

AT&T folds Xandr into WarnerMedia
Apr 30, 2020 – AT&T has announced that WarnerMedia and Xandr are combining to create a unified advertising proposition. Xandr will continue to offer advanced media and technology solutions, including addressable video.
News categories: WarnerMedia, Xandr, Gerhard Zeiler, ​Kirk McDonald, Advertising, Digital TV, USA

COVID-19: $120bn impact on CE, entertainment content and pro AV in 2020
Apr 24, 2020 – Futuresource Consulting has evaluated the potential financial impact of COVID-19 on CE, entertainment content and professional AV markets. The firm anticipates as much as $120 billion will be wiped from the retail value of these sectors.
News categories: Futuresource Consulting, Simon Bryant, Alexandre Jornod, COVID-19, Digital TV, Market Research, Worldwide

AMC Networks, Disney, and WarnerMedia join Xandr ad platform
Mar 11, 2020 – Xandr is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience.
News categories: Xandr, AMC Networks, Disney, WarnerMedia, Brian Lesser, Kim Kelleher, Rita Ferro, Gerhard Zeiler, Fiona Carter, Advertising, Digital TV, USA