Digital TV News: Xandr
Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories:
Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA
Pixalate releases Latin America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for Latin America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Latin America, Market Research, Streaming
Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Market Research, North America, Streaming
Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming
Pixalate releases Q2 2023 SSP rankings for Connected TV
Aug 2, 2023 – Pixalate has released its Q2 2023 SSP rankings for Connected TV, featuring the top SSPs by open programmatic advertising market share for apps on the Samsung, Roku and Fire TV app stores in June 2023.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, North America, Smart TV, Streaming
Netgem subscribers grow to 647,000 at end-June
Jul 28, 2023 – Netgem saw growth in its subscribers base in the first half of 2023 to 647,000 (+26% vs. end of 2022) thanks to momentum at operator customers in Finland, the UK and Luxembourg.
News categories:
Netgem, Mathias Hautefort, Digital TV, Europe, IPTV, Results, Subscribers
Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories:
Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide
Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories:
Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide
Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories:
Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK
Latest News
- Barb to start reporting TV-set viewing of YouTube channels
- SAT FILM selects multi-DRM from CryptoGuard
- Qvest and ARABSAT to launch OTT streaming platform
- ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
- Freeview NZ satellite TV service to move to Koreasat 6
- Comscore expands YouTube CTV measurement internationally
- Ateme powers Antenna Group’s ANT1+ OTT service
- Reliance Jio introduces JioTele OS smart TV operating system
- AgileTV, United Teleports and BNS launch fully managed TV service
- Samsung global TV market leader for 19th year
- JioHotstar and Nielsen collaborate on advanced ad measurement
- Eutelsat and ATSS renew MENA satellite services agreement
- Altice USA residential video RGUs down 64,300 in 4Q 2024
- Orange TV subscribers down 8,700 in 4Q 2024
- U.S. MVPDs align on terminology for multiscreen TV advertising
- Roku releases 4Q 2024 results
- United Group agrees to sell SBB Serbia and Net TV Plus
- Graham Media and Nielsen agree Local TV measurement renewal
- Sky Link TV launches streaming platform with Bitcentral
- TAG Video Systems and Witbe deliver end-to-end video monitoring