Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Streaming consumers desire simplicity in entertainment experiences
Dec 21, 2022 – Six in seven consumers globally want an all-in-one platform to simplify their entertainment experiences with video streaming, fantasy sports, social media, ecommerce and more, according to Accenture (NYSE: ACN).
News categories: Accenture, John Peters, Imran Shah, Digital TV, Market Research, Streaming, UX, Worldwide

AR/VR device market slows due to economic woes
Dec 16, 2022 – CCS Insight expects global unit sales in the augmented and virtual reality device segment to remain just short of 10 million in 2022, growing to 11.4 million in 2023.
News categories: CCS Insight, Marina Koytcheva, Leo Gebbie, Market Research, Metaverse, Worldwide

U.S. TV viewing surged in November
Dec 15, 2022 – Nielsen's latest monthly snapshot of TV and streaming usage in the U.S., has revealed that time spent watching TV climbed considerably in November, marking the second-highest month of overall TV consumption in 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Over four million SVOD subscriptions in Denmark
Dec 13, 2022 – According to Mediavision analysis of the Danish TV and streaming market, the number of paid subscriptions in Denmark now exceeds four million, with more than half a million new subscriptions being added in the past 12 months.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Streaming, Subscribers

Horowitz releases 'State of OTA 2022' report
Dec 8, 2022 – Horowitz has released its latest State of OTA report. This year, almost two in ten (18%) TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during COVID, during which antenna adoption and usage spiked.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Terrestrial, USA

Nordic streaming customers open to subscriptions with ads
Dec 8, 2022 – According to Mediavision, there are around 17 million SVOD subscriptions on the Nordic market. A little over four million of those subscriptions could be converted into cheaper subscriptions with advertising.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

Frndly TV exceeds 700,000 subscribers
Dec 7, 2022 – Frndly TV has announced that the service has topped the 700,000 subscriber mark. Frndly TV has had subscriber growth of around 40% over the past year after reaching 500,000 subscribers in November 2021.
News categories: Frndly TV, Bassil El-Khatib, Michael McKenna, Digital TV, Streaming, Subscribers, USA

Pixalate releases November 2022 CTV app spoofing report
Dec 7, 2022 – Pixalate has released the November 2022 edition of its CTV Ad Fraud Series, highlighting unique forms of invalid traffic (IVT), inclusive of 'ad fraud', in the programmatic Connected TV (CTV) advertising marketplace.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, USA, Worldwide

Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming