TV Services (Pay TV, OTT, Broadcasting) News

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA

DNA selects UEI for Android TV remote
Jun 20, 2022 – Universal Electronics (UEI) [NASDAQ: UEIC] has been selected by Finland's DNA to provide its Android TV remote control, UEI KITA. The remote features a slim rechargeable battery that makes the product thinner and easier to hold.
News categories: Universal Electronics, DNA, Kuldip Johal, Android TV, Cable TV, Digital TV, Finland, Set Top Box, UX

United Group to consolidate DTH services on a single platform
Jun 16, 2022 – United Group has initiated steps to consolidate its three DTH services (NOVA, Total TV and VIVACOM) into a single platform by sending an RFI to a group of satellite operators for satellite capacity to support its plans.
News categories: United Group, Srdjan Djurdjevic, Bosnia and Herzegovina, Bulgaria, Content Distribution, Croatia, Digital TV, Greece, Macedonia, Montenegro, Satellite, Serbia, Slovenia

Multiperiod DASH and PlayReady SL3000 added to HbbTV reference application
Jun 20, 2022 – The HbbTV Association has announced additions to its DASH DRM Reference Application: multiperiod DASH, as may result from server-side ad insertion (SSAI); and PlayReady SL3000, as is being required more and more by US content providers.
News categories: HbbTV Association, Content Distribution, Digital TV, Europe, HbbTV, Streaming, Worldwide

TelevisaUnivision and VideoAmp partner on audience measurement
Jun 21, 2022 – TelevisaUnivision and VideoAmp have announced a partnership in which TelevisaUnivision will use VideoAmp’s data to power its advanced advertising solutions. TelevisaUnivision will connect VideoAmp's data to its Hispanic household graph.
News categories: VideoAmp, TelevisaUnivision, Michael Parkes, Dan Aversano, Advertising, Big Data, Digital TV, Streaming, Worldwide

NEXTGEN TV launches on four local TV stations in San Antonio
Jun 17, 2022 – Four television stations serving the San Antonio market have begun broadcasting with NEXTGEN TV. The launch includes KABB, WOAI-TV, KMYS and KCWX. BitPath led the planning process and coordinated efforts across the four stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Liveramp powers targeted addressable marketing on Eurosport
Jun 16, 2022 – Warner Bros. Discovery has partnered with LiveRamp (NYSE: RAMP) to bring clients targeted addressable marketing across Eurosport’s online platforms, using LiveRamp’s Authenticated Traffic Solution (ATS).
News categories: Liveramp, Warner Bros. Discovery, Travis Clinger, Luke Whalley, Advertising, Digital TV, Europe, Streaming

Paramount+ launches in Korea via TVING
Jun 16, 2022 – Paramount+ has marked its entry to Asia with the launch of its streaming service in South Korea on the number-one K-content platform, TVING. Existing TVING subscribers can now stream Paramount+ content at no extra charge.
News categories: Paramount, TVING, Mark Specht, Jay Yang, Digital TV, Korea, Streaming

Walmart and Roku enable e-commerce in TV ads
Jun 16, 2022 – Walmart (NYSE: WMT) and Roku (Nasdaq: ROKU) have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku.
News categories: Roku, Walmart, Peter Hamilton, William White, Advertising, Digital TV, Streaming, USA