Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

DTH subscribers down 1.55 million in India in 1Q 2024
Jul 4, 2024 – According to TRAI, the total Pay DTH active subscriber base in India decreased from 63.52 million in December 2023 to 61.97 million in March 2024. There were 11 MSOs & 1 HITS operator with a subscriber base of over one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, IPTV, Satellite, Subscribers

Digital video subscriptions to reach 3.5 billion by 2028
Jul 2, 2024 – A study by Juniper Research has found that the global number of digital video subscriptions will grow by 14% over the next five years; rising from 3.1 billion in 2024.
News categories: Juniper Research, Digital TV, Market Research, Streaming, Subscribers, Worldwide

Pixalate releases Latin America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for Latin America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Latin America, Market Research, Streaming

Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming

Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming

U.S. average spending on streaming drops from $90 to $64 per month
Jun 25, 2024 – Research from Parks Associates shows a 30% drop in spending for streaming SVOD services, with the average US internet household spending about $63 per month on such services, down from $90 in 2021.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

Malaysia SVOD household penetration to reach 43% in 2028
Jun 24, 2024 – Household penetration of SVOD services in Malaysia is expected to increase from 26% in 2023 to 43% in 2028, driven by the increasing consumer preference towards OTT platforms, forecasts GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

Record streaming audiences for Channel 4
Jun 24, 2024 – Data from BARB shows that Channel 4 is the only major UK broadcaster growing overall viewing across streaming and linear. Its streaming audience in viewer minutes is up 32% YoY so far in 2024.
News categories: Channel 4, Ian Katz, Digital TV, Market Research, Streaming, UK

YouTube and Instagram redefine video service popularity in 2024
Jun 20, 2024 – Omdia research has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the USA.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Japan, Korea, Market Research, Mexico, Spain, Streaming, UK, USA