North America Digital TV News

Apple TV App and Apple TV+ coming to the Roku platform
Oct 15, 2019 – Roku (NASDAQ: ROKU) has announced that its users can now add the Apple TV app via the Roku Channel Store to discover and watch movies, TV shows and more, including accessing their iTunes video library and subscribing to Apple TV channels directly on Roku devices.
News categories: Roku, Apple, Scott Rosenberg, Apps, Argentina, Canada, Chile, Colombia, Costa Rica, Digital TV, El Salvador, France, Guatemala, Honduras, Ireland, Mexico, Nicaragua, Panama, Peru, Set Top Box, Streaming, UK, USA

Amobee launches fraud-free guarantee for Connected TV inventory
Oct 15, 2019 – Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
News categories: Amobee, DoubleVerify, Bryan Everett, Steven Woolway, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

ARK Multicasting and Microsoft partner for rural broadband and cloud services
Oct 15, 2019 – ARK Multicasting has announced an agreement with Microsoft. The companies will work together to test technology approaches to address both the broadband gap in rural America and media distribution using ARK’s broadcast network.
News categories: ARK Multicasting, Microsoft, Vern Fotheringham, Shelley McKinley, Broadband, Terrestrial, USA

Phoenix Model Market adding 2nd NEXTGEN TV transmission site and SFN
Oct 14, 2019 – The Phoenix Model Market partners and Pearl TV have announced a second transmission facility for NEXTGEN TV in Phoenix that will power a Single Frequency Network (SFN) once licenses are approved by the FCC and the facilities are on-air.
News categories: Pearl TV, Scripps, Dave Folsom, Anne Schelle, Brian Lawlor, ATSC 3, Content Distribution, Digital TV, NABShow, Terrestrial, USA, UX

Quality of UI more important than recommendations in video service satisfaction
Oct 14, 2019 – Research from Parks Associates finds that 70% of US broadband households with a major video service consider its UI to be 'good', with 48% rating it 'very good', and these scores impact their willingness to recommend the service to others.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA, UX

Alticast and Triveni Digital to demo ATSC 3.0 app synced to a TV show at NAB NYC
Oct 14, 2019 – Alticast and Triveni Digital will showcase how their paired solutions are transforming the NextGen TV user experience by delivering an interactive viewing experience based on the capabilities of ATSC 3.0 during NAB NYC.
News categories: Alticast, Triveni Digital, Jae Park, Mark Simpson, Apps, ATSC 3, Digital TV, NABShow, USA

Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories: IHS Markit, Fateha Begum, Digital TV, Market Research, Streaming, USA

Advanced TV solutions are changing local market advertising
Oct 10, 2019 – FreeWheel (Nasdaq: CMCSA) has announced results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying. These agencies are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways.
News categories: FreeWheel, Joy Baer, Advertising, Digital TV, Market Research, USA

Tru Optik to launch free tool to support TV privacy
Oct 10, 2019 – Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
News categories: Tru Optik, Andre Swanston, Jonathan Bokor, Matt Spiegel, Advertising, Digital TV, Streaming, USA, Worldwide