USA (United States of America) Digital TV News

Samsung TV Plus expands to 12 countries with over 740 channels
Dec 21, 2020 – Samsung has announced that Samsung TV Plus has now expanded to 12 countries and 742 channels worldwide, bringing access to over 60 million Samsung Smart TVs. Recent new countries include Australia and Brazil.
News categories: Samsung, Seline Sangsook Han, Apps, Australia, Austria, Brazil, Canada, Digital TV, France, Germany, Italy, Korea, Smart TV, Spain, Streaming, Switzerland, UK, USA

FreeWheel to acquire ad tech company Beeswax
Dec 17, 2020 – FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.
News categories: FreeWheel, Beeswax, Dave Clark, Ari Paparo, Advertising, Digital TV, MandA, USA

NextGen Video Information Systems Alliance creates three working groups
Dec 17, 2020 – The NextGen Video Information Systems Alliance, a coalition driving the definition and realization of ATSC 3.0 technology, has announced the addition of four new members and the formation of three new specialized working groups.
News categories: NVISA, Edward Czarnecki, Sang Jin Yoon, Tim Bischoff, Mike Snyder, Fred Engel, ATSC 3, Digital TV, Korea, USA

Allroll introduces attribution & analytics software for OTT channel owners
Dec 17, 2020 – Allroll has launched Attriboost, a software solution for detailed analytics and attribution for OTT channels. Attriboost tracks the entire user journey, from being occasional viewers to becoming paid subscribers.
News categories: Allroll, Alex Zakrevsky, Advertising, Apps, Big Data, Digital TV, Streaming, USA

Empower integrates TV into its customer journey planning platform with Cadent
Dec 17, 2020 – Cadent has announced that Empower is the first customer of its upgraded advanced TV platform. Empower will use the TV mapping technology behind Cadent Viewer Graph as a component for its consumer journey planning platform.
News categories: Cadent, Empower, Jamie Power, Nick Troiano, Jim Price, Advertising, Big Data, Digital TV, USA

Entain and Verizon Media to develop VR experience for live sports
Dec 17, 2020 – Verizon Media and Entain plc (LSE: ENT) have announced that they will develop a highly immersive proof of concept VR experience that will combine live sports viewing with interactive layers of sports data and gaming.
News categories: Verizon Media, Entain, Guru Gowrappan, Shay Segev, Digital TV, Market Research, Metaverse, UK, USA, UX

HBO Max launches on Roku devices
Dec 16, 2020 – Roku (NASDAQ: ROKU) and WarnerMedia have announced that from December 17, Roku users will be able to download HBO Max from the Roku channel store and subscribe directly on their Roku device.
News categories: Roku, WarnerMedia, Scott Rosenberg, Tony Goncalves, Apps, Digital TV, Set Top Box, Streaming, USA

69% of OTT trialers end up subscribing to at least one trialed service
Dec 16, 2020 – Parks Associates research has found that approximately 40% of US broadband households trialed at least one OTT service during the COVID-19 crisis and nearly 70% of these households ended up subscribing.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

CTV insights business, App Science, launches from stealth
Dec 16, 2020 – App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
News categories: App Science, Helen Lum, Aziz Rahim, Marka Hinkamp, Advertising, Big Data, Digital TV, Mobile, Streaming, USA