Digital TV News: Channel 4
ThinkAnalytics harnesses data and generative AI for channel creation
Mar 28, 2024 – At NAB Show 2024, ThinkAnalytics will exhibit ThinkFAST, an AI powered content scheduling FAST channel solution enabling content rights holders to drive higher engagement and reduce churn.
News categories:
ThinkAnalytics, Marc Aldrich, Big Data, Content Distribution, Digital TV, NABShow, UX, Worldwide
Channel 4 chooses Witbe to automate streaming app QA testing
Mar 19, 2024 – Witbe has announced that Channel Four is using Witbe technology to automate the QA testing of its Channel 4 streaming app, providing a more efficient way to deliver a consistent service.
News categories:
Witbe, Channel 4, Mathieu Planche, Dave Cameron, Apps, Digital TV, NABShow, QoE, Streaming, UK
Free viewing increases lead over SVOD
Mar 13, 2024 – According to Omdia, the number of SVOD services per home has declined in a number of markets for the first time. Simultaneously, free video stacking is still on the rise.
News categories:
Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Market Research, Spain, Streaming, UK, USA
ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories:
ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX
Everyone TV reveals Freely UI and features
Feb 5, 2024 – Everyone TV has announced that Freely will launch in Q2 2024, and has offered a first glimpse at the UI and features of the streaming service. Vestel has been added as a smart TV partner.
News categories:
Everyone TV, Vestel, Sarah Milton, Carl Pfeiffer, Atinc Ogut, Digital TV, Smart TV, Streaming, Terrestrial, UK, UX
Everyone TV unveils Hisense as first smart TV partner for Freely
Dec 13, 2023 – Everyone TV has announced that its new streaming service, Freely, will be built into the next generation of smart TVs, with Hisense as the first partner to offer the service.
News categories:
Everyone TV, Hisense, Amy Rowcliffe, Deep Halder, Howard Grindrod, Arun Bhatoye, Digital TV, Smart TV, Streaming, UK, UX
Channel 4 unveils results from trial of new streaming ad formats
Dec 11, 2023 – Channel 4 has unveiled results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand recall.
News categories:
Channel 4, Jonathan Lewis, Advertising, Digital TV, Streaming, UK
Two more Miami TV stations launch NEXTGEN TV
Dec 5, 2023 – Miami viewers can now access five more free OTA channels with NEXTGEN TV: WPLG-TV (ABC), WSVN-TV (FOX, TheGrio, and This TV), and WPLG has started broadcasting LOCAL 10 Plus.
News categories:
Pearl TV, WPLG-TV, WSVN-TV, Anne Schelle, Bert Medina, Paul Magnes, ATSC 3, Content Distribution, Digital TV, USA
UK's Channel 4 records streaming high in October
Nov 15, 2023 – Channel 4 has recorded its biggest-ever month of streaming in October. Data released by Barb showed the channel registered 6.7 billion viewer minutes in October.
News categories:
Channel 4, Ian Katz, Digital TV, Market Research, Streaming, UK
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