Digital TV News: Channel 4

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
Feb 7, 2025 – Gray Media will broadcast Super Bowl LIX using HDR at all its NEXTGEN TV FOX affiliates, allowing viewers the game with improved contrast between the brightest and darkest colours on the screen.
News categories: Gray Media, Sandy Breland, Rob Folliard, ATSC 3, Content Distribution, Digital TV, USA, UX

StackAdapt offers access to Channel 4 programmatic inventory
Dec 4, 2024 – StackAdapt has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time. 
News categories: StackAdapt, Channel 4, Ed Mullins, Fatima Dowlet, Advertising, Digital TV, Streaming, UK

Live sports streaming latency shows significant improvements
Nov 14, 2024 – The DTG has released analysis showing notable improvements in live sports streaming performance across three major events in 2024: Wimbledon, the Olympic Games, and the Paralympic Games.
News categories: Digital TV Group, Ranjeet Kaur, Content Distribution, Digital TV, Market Research, Streaming, UK

UK launches forum to advise on the future of television
Nov 8, 2024 – The UK government is to form a new working group which will consult with key stakeholders to consider how viewers can continue to access British content as consumer habits continue to change.
News categories: UK government, Digital TV, Market Research, TV Services, UK

Freely to be integrated into Amazon Fire TV smart TVs
Oct 7, 2024 – Everyone TV has announced that its new streaming platform Freely will be available, from this autumn, on Amazon Fire TV smart TVs and other smart TVs with Fire TV OS built-in.
News categories: Everyone TV, Amazon, Panasonic, TCL, Freely, Jonathan Thompson, Emma Gilmartin, Gareth Rayworth, Digital TV, Smart TV, Streaming, Terrestrial, TV OS, UK

Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories: Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK

UKTV joins Freely, the UK's new live and on demand streaming platform
Sep 16, 2024 – Everyone TV has announced that UKTV will bring its on demand service U to new streaming platform, Freely, this month, alongside streamed live channels U&Dave, U&DRAMA, U&W and U&YESTERDAY.
News categories: Everyone TV, UKTV, Jonathan Thompson, Jonathan Newman, Lottie Towler, Digital TV, Smart TV, Streaming, UK

Channel 4 and Yospace extend SSAI partnership
Sep 9, 2024 – Channel 4 and Yospace have extended their partnership. Yospace's SSAI technology plays a pivotal role in Channel 4’s digital ambitions by opening up addressable advertising across its live streams.
News categories: Yospace, Channel 4, Tim Sewell, Barry John, Advertising, Digital TV, IBCShow, Streaming, UK