Digital TV News: EY

CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories: IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA

Roku's new Roku Pro Series televisions now available
Apr 10, 2024 – Roku (Nasdaq: ROKU) has announced that its Roku Pro Series televisions are now available. The TVs combine picture innovations and a new Voice Remote Pro with Roku's operating system.
News categories: Roku, Chris Larson,, Digital TV, Smart TV, TV OS, USA, UX

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Paramount+ announces international rollout plan details
Mar 19, 2024 – Paramount+ (NASDAQ: PARA; PARAA) has announced launch timing and pricing for its international ad-supported subscription offering. Its Premium subscription plan is also to be rolled out in Europe.
News categories: Paramount+, Marco Nobili, Lee Sears, Australia, Canada, Digital TV, Europe, Streaming

Channel 4 chooses Witbe to automate streaming app QA testing
Mar 19, 2024 – Witbe has announced that Channel Four is using Witbe technology to automate the QA testing of its Channel 4 streaming app, providing a more efficient way to deliver a consistent service.
News categories: Witbe, Channel 4, Mathieu Planche, Dave Cameron, Apps, Digital TV, NABShow, QoE, Streaming, UK

Bitmovin and Yospace launch live streaming ad partnership
Mar 14, 2024 – Bitmovin has announced a partnership with Yospace to deliver a joint solution for live streaming, empowering broadcasters to offer better ad solutions, with a seamless customer experience.
News categories: Bitmovin, Yospace, Stefan Lederer, Tim Sewell, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Indian M&E sector at $27.9 billion in 2023
Mar 5, 2024 – The latest FICCI-EY report has revealed that the Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in 2019.
News categories: EY, FICCI, Ashish Pherwani, Kevin Vaz, Digital TV, Gaming, India, Market Research

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

Stenna Group selects PlayBox Neo for production and playout
Jan 29, 2024 – Stenna Group has selected media production and playout solutions from PlayBox Neo to support a series of newly launched streaming channels in Brazil.
News categories: PlayBox Neo, Stenna Group, CIS Group, Sonya Chakarova, Fabio Buhr, Felipe Andrade, Brazil, Content Distribution, Digital TV, Streaming