Digital TV News: Omdia

Roku dominates connected TV advertising market
Sep 13, 2024 – According to Omdia, the connected TV (CTV) advertising market is set to grow from $6.65 billion in 2024 to $13.5 billion by 2029, with Roku expected to lead the expansion.
News categories: Omdia, Maria Rua Aguete, Advertising, Digital TV, IBC2024, Market Research, Smart TV, Streaming, Worldwide

Cleeng strengthens churn analytics and prediction platform with AI
Sep 4, 2024 – At IBC, Cleeng will unveil its ChurnIQ AIssistant which uses a Generative AI chatbot to proactively identify crucial subscriber insights to inform smarter business decisions.
News categories: Cleeng, Gilles Domartini, Dan Simmons, Big Data, Digital TV, Worldwide

Nearly 1 billion UHD TVs shipped worldwide
Sep 3, 2024 – Research from Omdia reveals that nearly 1 billion UHD TVs have been shipped globally, with the majority still in use. This analysis along with other entertainment trends will be presented at IBC.
News categories: Omdia, Jo Mayer, Digital TV, IBC2024, Market Research, Smart TV, Worldwide

U.S. home entertainment spending topped $25bn in 1H 2024
Aug 12, 2024 – According to DEG, U.S. consumers spent almost $25.4 billion on movies and TV shows in the first six months of 2024. Strong growth was achieved in consumer spend on subscription streaming.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Larger-sized TVs to drive 8% growth in display area demand
Jul 24, 2024 – According to Omdia, overall display area demand in 2024 is projected to increase by 8% in 2024 compared to the previous year driven by a surge in demand for larger-sized displays.
News categories: Omdia, Digital TV, Market Research, Smart TV, Worldwide

YouTube and Instagram redefine video service popularity in 2024
Jun 20, 2024 – Omdia research has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the USA.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Japan, Korea, Market Research, Mexico, Spain, Streaming, UK, USA

Omdia sees surging SVOD growth in Central and Eastern Europe
Jun 12, 2024 – Data from Omdia reveals that ~25% of SVOD subscriptions in Central and Eastern Europe originate from pay TV and telco bundles. Such indirect additions will drive SVOD growth in the region until 2028.
News categories: Omdia, Maria Rua Aguete, Adam Thomas, Digital TV, Europe, Market Research, Streaming

Hisense TV ranks no. 2 globally in Q1 2024
Jun 14, 2024 – Data from Omdia shows that global shipments of Hisense TVs for Q1 2024 were 6.32 million, ranking Hisense No. 2 overall in the global market from 2022 to 2024 Q1.
News categories: Hisense, Omdia, Digital TV, Market Research, Smart TV, Worldwide

Streaming video revenues in MENA to surpass $1.2bn in 2024
May 29, 2024 – The OTT video streaming market in the MENA region experienced robust growth in 2023, with Omdia data reporting a 13% increase across the region and revenues exceeding $1 billion.
News categories: Omdia, Maria Rua Aguete, CABSAT, Digital TV, Market Research, Middle-East, Streaming