Digital TV News: Sky

LG announces world's first Eyesafe-certified TV display
Jan 6, 2021 – LG Display and Eyesafe have announced the world's first Eyesafe Certified TV display. The display was designed to meet Eyesafe requirements for low emissions of blue light and optimal color performance.
News categories: Eyesafe, LG Display, TUV Rheinland, Justin Barrett, Davis Lee, Dr. David Friess, Dr. Soo-Young Yoon, Kalyan Varma, CES2021, Digital TV, Smart TV, UX, Worldwide

Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories: Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland

discovery+ launches in the U.S.
Jan 4, 2021 – discovery+ (Nasdaq: DISCA, DISCB, DISCK) is now live in the U.S., with distribution agreements that will make the product one of the most widely available streaming services at launch.
News categories: Discovery, Inc., David Zaslav, Apps, Digital TV, Europe, Gaming, OTT, Set Top Box, Smart TV, Smartphone, Tablet, USA

IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
Dec 15, 2020 – IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
News categories: IAB Tech Lab, Amit Shetty, Neal Richter, Bill Simmons, Advertising, Digital TV, OTT, USA, Worldwide

Amazon Prime Video to launch on Sky; NOW TV on Fire TV
Dec 14, 2020 – Sky and Amazon have announced a partnership that sees Prime Video launch on Sky and NOW TV devices across Europe, while the NOW TV and Sky Ticket apps will also come to Fire TV devices.
News categories: Sky, Amazon, Stephen van Rooyen, Jay Marine, Apps, Digital TV, Germany, Ireland, Italy, OTT, Satellite, Set Top Box, Smart TV, UK

SpotX releases 2021 video advertising trends report
Dec 3, 2020 – SpotX has announced the release of its '2021 Global Video Advertising Trends' report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year.
News categories: SpotX, Mike Shehan, Kelly McMahon, Advertising, Digital TV, Market Research, Worldwide

Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories: Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA

Discovery announces global launch of discovery+
Dec 2, 2020 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced the launch of discovery+, its non-fiction streaming service, debuting in the U.S. on January 4, 2021. The service will launch with a partnership with Verizon. Global rollout has already begun.
News categories: Discovery, Inc, Verizon, David Zaslav, JB Perrette, Ronan Dunne, Digital TV, India, Ireland, OTT, UK, USA, Worldwide

DIRECTV GO now available in Brazil
Dec 1, 2020 – Vrio has announced the launch of DIRECTV GO in Brazil. The platform combines live national and international programming with streaming content. DIRECTV GO is already available in Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.
News categories: Vrio, DIRECTV GO, Estanislau Bassols, Brazil, Digital TV, OTT