Digital TV News: Tubi

Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories: Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

Evertz to show streaming and playout SaaS solution at NAB 2022
Apr 6, 2022 – At NAB 2022, Evertz will highlight solutions that help live sports, live entertainment and linear channel customers monetize content across a wide range of OTT, DTC, CTV and traditional broadcast/streaming applications.
News categories: Evertz, Martin Whittaker, Content Distribution, Digital TV, NABShow, Worldwide

FAST continues to gain consumer appeal
Mar 30, 2022 – Amagi has released the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

FITE chooses Dooya to power FITE 24/7 FAST channel
Mar 8, 2022 – FITE has announced the expansion of FITE 24/7 into FITE's first Free Ad-Supported TV (FAST) channel. The channel will use Dooya's FASTCast process to provide distribution and monetization to cable operators as well as OTT platforms and connected TVs.
News categories: Dooya, FITE, John T. Wells, Louis Lewow, Content Distribution, Digital TV, Streaming, USA

Despite recent growth, European AVOD market remains nascent
Dec 10, 2021 – Over the last three years, the number of AVOD users in Europe has significantly increased, according to Dataxis. Overall, there has been a noticeable growth acceleration in terms of traffic since 2018 in the continent.
News categories: Dataxis, Digital TV, Europe, Market Research, Streaming

Comcast launches Smart TVs based on its XClass TV platform
Oct 19, 2021 – Comcast has launched XClass TV, extending the reach of its technology to smart TVs. Comcast's entertainment platform is now available without an Xfinity subscription, both inside and outside of Comcast service areas.
News categories: Comcast, Hisense, Sam Schwartz, David Gold, Digital TV, Smart TV, Streaming, USA

OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories: Resonate, Digital TV, Market Research, USA

Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories: Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA

More than half of U.S. adult broadband users watch FAST services on TV
Aug 19, 2021 – TDG estimates that six-in-ten connected TV households now watch a free ad-supported streaming service on TV. YouTube remains the dominant FVOD provider, with FAST services such as Pluto TV and IMDb enjoying growing audiences.
News categories: TDG Research, Doug Montgomery, Digital TV, Market Research, Streaming, USA