Digital TV News: Tubi

Tubi and Pluto lead U.S. surge in free streaming
Jul 1, 2024 – Netflix once again tops the must keep list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to Solutions Research Group (SRG).
News categories: Solutions Research Group, Digital TV, Market Research, Streaming, USA

Tubi free streaming service launches in the UK
Jul 1, 2024 – Tubi (NASDAQ:FOXA, FOX) has launched in the UK. Tubi has built momentum in North America by offering free, personalised streaming, with an extensive library of movies, TV series and exclusive content.
News categories: Tubi, Anjali Sud, David Salmon, Digital TV, Streaming, UK

YouTube and Instagram redefine video service popularity in 2024
Jun 20, 2024 – Omdia research has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the USA.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Japan, Korea, Market Research, Mexico, Spain, Streaming, UK, USA

Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories: The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Apple Vision Pro arrives in new countries and regions
Jun 10, 2024 – Apple Vision Pro will be available in China mainland, Hong Kong, Japan and Singapore from June 28. In Australia, Canada, France, Germany and the UK the device will be available from July 12.
News categories: Apple, Tim Cook, Asia, Digital TV, Europe, Metaverse

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA

Pluto TV FAST platform draws movie enthusiasts in droves
May 16, 2024 – Research from Omdia and PlumResearch reveals that 43% of all viewing on Pluto TV is attributed to its FAST movie channels, underscoring the platform's dominance in the streaming landscape.
News categories: Omdia, PlumResearch, Maria Rua Aguete, Digital TV, Europe, Latin America, Market Research, North America, Streaming

Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories: Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories: Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA