Digital TV News: Tubi

Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories: Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA

DMR ad inventory available through TheViewPoint
Jun 15, 2021 – TheViewPoint has partnered with DMR to amplify monetization of DMR's CTV/OTT advertising inventory. TheViewPoint is a video ad monetization platform for publishers and broadcasters.
News categories: TheViewPoint, Digital Media Rights, Keren Pass, Aaron Bendich, Advertising, Digital TV, OTT, USA

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories: FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

Rogers adds 71,000 Ignite TV subscribers in 4Q 2020
Jan 28, 2021 – Rogers Communications (TSX:RCI.A; RCI.B)(NYSE: RCI) has announced results for the fourth quarter ended December 31, 2020. In the quarter the company added 71,000 net new Ignite TV subscribers, to finish 2020 with 544,000.
News categories: Rogers, Cable TV, Canada, Digital TV, Results, Subscribers

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA

Internet playing even more dominant role in US entertainment consumption
Dec 10, 2020 – The second wave of Hub's 'Predicting the Pandemic' study shows how the pandemic has accelerated the well-established shift to online consumption of entertainment content across multiple facets of the leisure economy.
News categories: Hub Entertainment Research, Peter Fondulas, COVID-19, Digital TV, Market Research, OTT, USA

Pixalate releases Q3 2020 Connected TV/OTT: Ad Supply Trends Report
Nov 16, 2020 – Pixalate has released the Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic.
News categories: Pixalate, Advertising, Digital TV, Market Research, OTT, USA

Tubi now available on Xbox Series X|S
Nov 12, 2020 – Tubi is now available on the just launched Xbox Series X|S. Xbox users can enjoy Tubi's library of over 26,000 movies and TV shows. In addition, Tubi will soon offer Xbox users more than 25 live streaming channels.
News categories: Tubi, Andrea Clarke-Hall, Digital TV, Gaming, North America, OTT, Worldwide