Digital TV News: Tubi

Comcast launches Smart TVs based on its XClass TV platform
Oct 19, 2021 – Comcast has launched XClass TV, extending the reach of its technology to smart TVs. Comcast's entertainment platform is now available without an Xfinity subscription, both inside and outside of Comcast service areas.
News categories: Comcast, Hisense, Sam Schwartz, David Gold, Digital TV, Smart TV, Streaming, USA

OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories: Resonate, Digital TV, Market Research, USA

Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories: Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA

More than half of U.S. adult broadband users watch FAST services on TV
Aug 19, 2021 – TDG estimates that six-in-ten connected TV households now watch a free ad-supported streaming service on TV. YouTube remains the dominant FVOD provider, with FAST services such as Pluto TV and IMDb enjoying growing audiences.
News categories: TDG Research, Doug Montgomery, Digital TV, Market Research, Streaming, USA

Linear programming lives on as FAST channels make gains in the U.S.
Jul 15, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, Satellite, Streaming, Terrestrial, USA

Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories: Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA

DMR ad inventory available through TheViewPoint
Jun 15, 2021 – TheViewPoint has partnered with DMR to amplify monetization of DMR's CTV/OTT advertising inventory. TheViewPoint is a video ad monetization platform for publishers and broadcasters.
News categories: TheViewPoint, Digital Media Rights, Keren Pass, Aaron Bendich, Advertising, Digital TV, Streaming, USA

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories: FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide