Digital TV News: Channel 4

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK

Five Atlanta TV stations launch NEXTGEN TV broadcasts
Aug 24, 2021 – Television viewers in Atlanta, the seventh-ranked media market in the US, can now experience the future of broadcast television as five local TV stations join together to launch NEXTGEN TV.
News categories: Pearl TV, Meredith, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

Channel 4 launches real-time bidding on All 4
Aug 23, 2021 – Channel 4 has launched All 4 Private Marketplace, enabling brands to buy digital advertising space around All 4's 14,500 hours of premium content via private programmatic auction for the first time.
News categories: Channel 4, Verica Djurdjevic, Advertising, Digital TV, Streaming, UK

Channel 4 to share streaming content performance data with producers
Aug 19, 2021 – Channel 4 has launched its Producers Performance Report which gives individual producers valuable data on how their new programmes have performed on All 4 and the broadcaster’s linear channels.
News categories: Channel 4, Emma Hardy, Rebecca Thompson, Big Data, Digital TV, Streaming, UK

Freeview UK multiplex licences renewed until 2034
Aug 17, 2021 – The government has announced that it is extending the five national multiplex licences for the UK's Digital Terrestrial Television (DTT) platform - better known as Freeview - until 2034.
News categories: Freeview, Content Distribution, Digital TV, Terrestrial, UK

Brits spend a third of waking hours watching TV and video
Aug 5, 2021 – UK adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content, according to Ofcom’s annual study of the nation’s media habits.
News categories: Ofcom, Yih-Choung Teh, Broadcast, Digital TV, Market Research, Streaming, UK

ITV and Sky upgrade their commercial partnership
Jul 21, 2021 – ITV and Sky have signed a deal that includes enabling ITV to launch addressable advertising on Sky platforms. The ITV Hub app will also be added to the current ITV Hub service on Sky Q during 2022.
News categories: Sky, ITV, Stephen van Rooyen, Carolyn McCall, Advertising, Apps, Digital TV, Satellite, Set Top Box, Streaming, UK

NEXTGEN TV expands to 11 stations in Phoenix
Jul 14, 2021 – As the first market in the U.S. to experience NEXTGEN TV when it launched in 2018, audiences in the Phoenix area can now enjoy an expanded roster of 11 local stations delivering the next generation broadcast technology.
News categories: Pearl TV, E.W. Scripps, Univision Communications, Anne Schelle, Brian Lawlor, Greg Coburn, ATSC 3, Content Distribution, Digital TV, USA

Sacramento TV stations launch NEXTGEN TV
Jul 8, 2021 – Six Sacramento TV stations (KOVR, KCRA, KQCA, KTXL, KXTV and KUVS) have banded together to launch NEXTGEN TV. Sacramento is the first city in Northern California to launch a commercial NEXTGEN TV service.
News categories: Pearl TV, Anne Schelle, Ariel Roblin, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA