Digital TV News: Channel 4

ITV and Sky upgrade their commercial partnership
Jul 22, 2021 – ITV and Sky have signed a deal that includes enabling ITV to launch addressable advertising on Sky platforms. The ITV Hub app will also be added to the current ITV Hub service on Sky Q during 2022.
News categories: Sky, ITV, Stephen van Rooyen, Carolyn McCall, Advertising, Apps, Digital TV, OTT, Satellite, Set Top Box, UK

NEXTGEN TV expands to 11 stations in Phoenix
Jul 15, 2021 – As the first market in the U.S. to experience NEXTGEN TV when it launched in 2018, audiences in the Phoenix area can now enjoy an expanded roster of 11 local stations delivering the next generation broadcast technology.
News categories: Pearl TV, E.W. Scripps, Univision Communications, Anne Schelle, Brian Lawlor, Greg Coburn, ATSC 3, Content Distribution, Digital TV, USA

Sacramento TV stations launch NEXTGEN TV
Jul 9, 2021 – Six Sacramento TV stations (KOVR, KCRA, KQCA, KTXL, KXTV and KUVS) have banded together to launch NEXTGEN TV. Sacramento is the first city in Northern California to launch a commercial NEXTGEN TV service.
News categories: Pearl TV, Anne Schelle, Ariel Roblin, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

PBS North Carolina launches NEXTGEN TV broadcasting
Mar 22, 2021 – PBS North Carolina has announced that they are now broadcasting NEXTGEN TV (ATSC 3.0) over their channels in the Raleigh-Durham region. WUNC-TV channel 4.11 has been added to the CBC NEXTGEN TV broadcast.
News categories: PBS North Carolina, Fred Engel, ATSC 3, Content Distribution, Digital TV, USA

500,000 UK subscribers for Britbox
Mar 9, 2021 – BritBox UK has announced that it has hit its target of half a million subscriptions. The SVOD service, created by the BBC and ITV with content also from Channel 4 and Channel 5, launched at the end of 2019.
News categories: ITV, Carolyn McCall, Digital TV, OTT, Subscribers, UK

BBC, ITV and Channel 4 plan to integrate Digital UK and Freesat
Feb 10, 2021 – The BBC, ITV and Channel 4 plan to integrate Digital UK, the joint venture which facilitates the provision of Freeview TV, with Freesat, which offers access to the UK's subscription-free satellite TV service.
News categories: Digital UK, Freesat, Jonathan Thompson, Alistair Thom, Content Distribution, Digital TV, Satellite, Set Top Box, Smart TV, Terrestrial, UK

NEXTGEN TV 'Motown 3.0 Test Track' launched in Detroit
Dec 10, 2020 – Five local TV stations have banded together to launch NEXTGEN TV in Detroit. The broadcast advance signals the beginning of another project – the 'Motown 3.0 Open Test Track' for merging automotive applications with NEXTGEN TV.
News categories: Pearl TV, Brian Lawlor, ATSC 3, Content Distribution, Digital TV, In-Car, USA

Ofcom releases Media Nations 2020 report
Aug 5, 2020 – A surge in screen time during lockdown saw UK adults spend 40% of their waking day watching TV and online video services, Ofcom has found. People spend twice as much time watching subscription streaming services: 34 minutes in 2019, and 1 hour 11 minutes in April 2020.
News categories: Ofcom, COVID-19, Digital TV, Market Research, UK