Digital TV News: Channel 4

UK PSBs developing broadband-delivered free TV service
Sep 18, 2023 – Britain's broadcasters are developing a free TV service that will deliver live TV over broadband. Set for launch in 2024, the Freely service will be built-in to the next generation of smart TVs.
News categories: Everyone TV, Jonathan Thompson, Tim Davie, Dame Carolyn McCall, Alex Mahon, Maria Kyriacou, Digital TV, Smart TV, Streaming, UK

Minneapolis TV stations launch NEXTGEN TV broadcasts
Aug 22, 2023 – Minneapolis viewers can now experience the future of broadcast TV as five local stations - WUCW-TV, KSTP-TV, WCCO-TV, KMSP-TV and KARE-TV - launch NEXTGEN TV.
News categories: ONE Media, NAB, Minnesota Broadcasters Association, Jerald Fritz, Wendy Paulson, ATSC 3, Content Distribution, Digital TV, USA

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK

Freeview channels move into the cloud with BT
Mar 9, 2023 – The contract between BT and D3&4 has seen BT switch on cloud processing for regionalised TV across all of D3&4's Freeview channels – ready for distribution to regions across the UK.
News categories: BT, Faisal Mahomed, Greg Bensberg, Content Distribution, Digital TV, UK

NEXTGEN TV broadcasting begins in Boston
Jan 31, 2023 – Six television stations in Boston have launched NEXTGEN TV. The stations are: WUNI (Univision; channel 27); WCVB (ABC; channel 5); WFXT (FOX; channel 25); GBH (PBS; channel 2); WBZ (CBS; channel 4) and WBTS (NBC; channel 10).
News categories: Pearl TV, Anne Schelle, Theodore Stoner, ATSC 3, Content Distribution, Digital TV, USA

Miami TV stations launch NEXTGEN TV broadcasts
Jan 5, 2023 – Miami TV viewers can now experience the future of broadcasting as four stations join together to launch NEXTGEN TV. Viewers have available four OTA channels: WTVJ, WSCV, WFOR and WLTV. WPBT will participate as a test service.
News categories: Pearl TV, Anne Schelle, ATSC 3, Content Distribution, Digital TV, USA

Six New Orleans television stations launch NEXTGEN TV
Dec 15, 2022 – New Orleans viewers can now find six channels OTA with NEXTGEN TV: WUPL (MyNetwork; channel 54), WWL (CBS, channel 4), WVUE (FOX, channel 8), WDSU (NBC, channel 6), WGNO (ABC, channel 26) and WNOL (CW, channel 38).
News categories: Pearl TV, Anne Schelle, Digital TV

4Sales partners with ViewersLogic on TV attribution for Channel 4
Oct 4, 2022 – Channel 4 has announced a partnership with 4Sales and ViewersLogic to develop a platform which unlocks accurate results by measuring a consumer's journey to purchase, rather than just the media they consume.
News categories: Channel 4, ViewersLogic, Ewan Douglas, Hassan Khan, Advertising, Big Data, Digital TV, UK