Digital TV News: Discovery

Omdia expects pay TV & online video subscriptions to pass 3 billion in 2027
Jun 27, 2022 – Research from Omdia shows that online video subscription numbers continue to grow worldwide at impressive levels. Omdia finds that the global total increased from 1.14 billion at end-2020 to 1.34 billion at end-2021, up 17.7% year-on-year.
News categories: Omdia, Adam Thomas, Digital TV, Market Research, Streaming, Worldwide

U.S. streaming video consumers becoming more price sensitive
Jun 23, 2022 – According to The NPD Group, from October 2021 to April 2022, cost went from the #4 reason for cancelling an SVOD service to #2. According to NPD's latest study, consumers are also increasingly signing up for services based on promotional or discounted offers.
News categories: NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories: Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA

DNA selects UEI for Android TV remote
Jun 20, 2022 – Universal Electronics (UEI) [NASDAQ: UEIC] has been selected by Finland's DNA to provide its Android TV remote control, UEI KITA. The remote features a slim rechargeable battery that makes the product thinner and easier to hold.
News categories: Universal Electronics, DNA, Kuldip Johal, Android TV, Cable TV, Digital TV, Finland, Set Top Box, UX

Liveramp powers targeted addressable marketing on Eurosport
Jun 16, 2022 – Warner Bros. Discovery has partnered with LiveRamp (NYSE: RAMP) to bring clients targeted addressable marketing across Eurosport’s online platforms, using LiveRamp’s Authenticated Traffic Solution (ATS).
News categories: Liveramp, Warner Bros. Discovery, Travis Clinger, Luke Whalley, Advertising, Digital TV, Europe, Streaming

Walmart and Roku enable e-commerce in TV ads
Jun 16, 2022 – Walmart (NYSE: WMT) and Roku (Nasdaq: ROKU) have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku.
News categories: Roku, Walmart, Peter Hamilton, William White, Advertising, Digital TV, Streaming, USA

Shahid selects ThinkAnalytics personalisation and insights
Jun 14, 2022 – ThinkAnalytics has announced that Shahid is deploying its Think360 content discovery and viewer engagement platform for its streaming platform. Using Think360, Shahid will showcase its free content and recommend premium content, personalised to each user.
News categories: ThinkAnalytics, Shahid, Samuel Sweet, Natasha Matos-Hemingway, Big Data, Digital TV, Middle-East, Streaming, UX, Worldwide

QYOU Media India expands digital footprint via Smart TVs from One Plus
Jun 13, 2022 – QYOU Media India is launching its flagship channel, The Q, along with previously announced new channels Q Marathi, Q Kahaniyan and Q Comedistaan, on One Plus Smart TVs via their Oxygen Play content discovery platform.
News categories: QYOU Media, One Plus, Curt Marvis, Content Distribution, Digital TV, India, Smart TV, Streaming

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA