Digital TV News: EBS

Bouygues Telecom replaces set-top box with Smart TV app
May 28, 2020 – Bouygues Telecom has launched Bbox Smart TV. With Bbox Smart TV, the TV decoder disappears and is replaced with an app called B.TV+, which is exclusively pre-installed in a Samsung Smart TV, giving access to a large catalogue of TV services.
News categories: Bouygues Telecom, Samsung, Benoît Torloting, Guillaume Rault, Apps, Digital TV, France, IPTV, Set Top Box, Smart TV

Comcast to bring HBO Max to Xfinity customers
May 27, 2020 – Comcast has announced that existing Xfinity HBO customers will have access to HBO Max at no additional cost via the HBO Max app and website while the companies work to quickly bring the app to the Xfinity X1 and Xfinity Flex platforms.
News categories: Comcast, WarnerMedia, HBO Max, Rebecca Heap, Rich Warren, Digital TV

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide

MediaMath and TVSquared extend CTV attribution to EMEA
May 6, 2020 – TVSquared has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
News categories: TVSquared, MediaMath, Calum Smeaton, Viktor Zawadzki, Advertising, Big Data, Europe, Middle-East, OTT

dataxu integration expands Roku ad platform
May 5, 2020 – Roku (Nasdaq: ROKU) has unveiled OneView Ad Platform, a platform leveraging TV identity data to manage its OTT advertising in the U.S. The OneView Ad Platform integrates Roku advertising with identity and attribution tools from dataxu, which Roku acquired in November 2019.
News categories: Roku, Scott Rosenberg, Rhasaan Wilks, Advertising, Big Data, Content Identification, Digital TV, OTT, USA

EU consults on commitments offered by Broadcom in STB and modem markets
Apr 27, 2020 – The European Commission has invited comments from interested parties on commitments offered by Broadcom to address competition concerns in relation to Broadcom's conduct in various TV set-top box and modem chipset markets.
News categories: European Commission, Broadcom, Digital TV, EU, Regulation, Semiconductor, Set Top Box, Worldwide

MediaMath partners with TVSquared to deliver CTV attribution
Apr 22, 2020 – TVSquared has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices.
News categories: TVSquared, MediaMath, Jo Kinsella, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA

TRAI issues recommendations on set-top box interoperability
Apr 10, 2020 – The Telecom Regulatory Authority of India (TRAI) has released recommendations that all set-top-boxes in India must support technical interoperability in principle, i.e. every STB provided to a consumer must be interoperable.
News categories: Telecom Regulatory Authority of India, CAM, Digital TV, India, Regulation, Set Top Box

Deltatre unveils SaaS platform for real-time, data-driven UX decisions
Apr 1, 2020 – Deltatre has launched its mtribes, a SaaS-based tool that enables media operators running a multi-platform digital or OTT service to identify user groups and their behaviors, create personalized user experiences, and measure the results.
News categories: Deltatre, Ron Downey, Giampiero Rinaudo, Big Data, Digital TV, OTT, UX, Worldwide