Digital TV News: Tubi

Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories: Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, OTT, USA

Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories: TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, OTT, UX, Worldwide

Fox Corporation to acquire Tubi
Mar 17, 2020 – Fox Corporation (Nasdaq: FOXA, FOX) has agreed to acquire Tubi for approximately $440 million. Tubi brings to FOX an expanded consumer offering with a sizable, younger-skewing and directly connected user base.
News categories: Fox Corp, Tubi, Lachlan Murdoch, Farhad Massoudi, Digital TV, MnA, OTT, USA

GroupM launches Finecast addressable TV in Canada
Mar 5, 2020 – GroupM has announced the Canadian launch of Finecast. After launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as a global platform for targeting audiences via connected TV.
News categories: Finecast, GroupM, Jakob Nielsen, Stuart Garvie, Advertising, Big Data, Canada, Digital TV, OTT

Tubi monthly active users grow to 25 million
Feb 11, 2020 – Tubi has announced record growth for 2019. In December alone, the company saw its Monthly Active Users (MAU) grow to 25 million and Total View Time (TVT) rocket to over 163 million hours watched – a year-over-year TVT increase of 160%.
News categories: Tubi, Farhad Massoudi, Digital TV, OTT, Results, USA

Hisense revamps its VIDAA Smart TV platform
Jan 7, 2020 – Hisense has launched a completely revamped version of its VIDAA Smart TV platform. The updated platform, with a new UI and integration of content providers, puts the user and their habits at the center of the TV experience.
News categories: Hisense, Dr. Lan Lin, Apps, CES2020, Digital TV, Smart TV, UX, Worldwide

Tubi AVOD app to be available on Hisense's Vidaa platform from Spring 2020
Jan 6, 2020 – Tubi has announced that it has entered into a deal with Hisense to offer its library of over 20,000 movies and TV shows on the Hisense Vidaa platform. Beginning Spring 2020, new Hisense TVs powered by Vidaa will have Tubi preloaded.
News categories: Tubi, Hisense, Michael Ahiakpor, Apps, Australia, Canada, Digital TV, OTT, Smart TV, UK, USA

US media players get on AVOD bandwagon as market revenue soars
Dec 10, 2019 – AVOD service providers in the U.S. are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. These huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit.
News categories: IHS Markit, Sarah Henschel, Kia Ling Teoh, Digital TV, Market Research, OTT, USA