Digital TV News: Tubi

YouTube moves into the lead among media distributors in the US
Sep 3, 2024 – YouTube has moved into the lead among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of U.S. TV consumption by media company.
News categories: Nielsen, Content Distribution, Digital TV, Market Research, USA

Increased usage of FAST impacts SVOD and MVPD subscriptions
Aug 19, 2024 – Two in three (66%) U.S. TV viewers are using FAST platforms in a typical month, according to a Horowitz Research report. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

U.S. TV viewing exhibits rare upswing in July
Aug 20, 2024 – According to Nielsen's The Gauge, in July, streaming was again the dominant category in the U.S., accounting for 41.4% of TV viewing. Streaming levels were over 5% higher in July compared to June.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. home entertainment spending topped $25bn in 1H 2024
Aug 12, 2024 – According to DEG, U.S. consumers spent almost $25.4 billion on movies and TV shows in the first six months of 2024. Strong growth was achieved in consumer spend on subscription streaming.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

In the US, time spent streaming surged to over 40% in June
Jul 16, 2024 – According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. soared to 40.3% of total TV usage, the highest share of TV ever reported in The Gauge.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Tubi and Pluto lead U.S. surge in free streaming
Jul 1, 2024 – Netflix once again tops the must keep list in 2024 for the fifth year in a row, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to Solutions Research Group (SRG).
News categories: Solutions Research Group, Digital TV, Market Research, Streaming, USA

Tubi free streaming service launches in the UK
Jul 1, 2024 – Tubi (NASDAQ:FOXA, FOX) has launched in the UK. Tubi has built momentum in North America by offering free, personalised streaming, with an extensive library of movies, TV series and exclusive content.
News categories: Tubi, Anjali Sud, David Salmon, Digital TV, Streaming, UK

YouTube and Instagram redefine video service popularity in 2024
Jun 20, 2024 – Omdia research has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the USA.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Japan, Korea, Market Research, Mexico, Spain, Streaming, UK, USA

Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories: The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide