Digital TV News: Frequency
MiQ expands TV Intelligence to UK, Canada and Australia
Apr 9, 2024 – MiQ has announced that, in addition to the U.S., the UK, Canada, and Australia will now have access to its proprietary TV Intelligence tool, with more markets to follow this year.
News categories:
MiQ, Moe Chughtai, Gurman Hundal, Advertising, Australia, Big Data, Canada, Digital TV, UK
Comark releases compact transmitter for SFN and NextGen TV
Mar 18, 2024 – Hitachi Kokusai Electric Comark has announced the release of its PARALLAX Compact UHF/VHF liquid-cooled, solid-state DTV transmitter for SFN and NextGen TV requirements.
News categories:
Comark, Joe Turbolski, ATSC 3, Content Distribution, Digital TV, NABShow, USA
ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories:
ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX
Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories:
Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA
EU approves Orange, MásMóvil joint venture with conditions
Feb 20, 2024 – The European Commission has approved the proposed creation of a joint venture by Orange and MásMóvil, subject to full compliance with a commitments package offered by the two companies.
News categories:
European Commission, Orange, MásMóvil, Digital TV, IPTV, MandA, Regulation, Spain
Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories:
Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA
Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories:
Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK
Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories:
Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide
Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories:
Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA
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