Digital TV News: WARC
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
Subscription home entertainment soars in Australia
Aug 17, 2020 – The COVID-19 pandemic has boosted home entertainment subscription services in Australia according to Telsyte. Australians added 5.6 million new subscriptions to the end of June 2020, an increase of 18% from a year ago.
News categories:
Telsyte, Foad Fadaghi, Australia, Digital TV, Market Research
Australians turn to multiple subscriptions for entertainment
Aug 19, 2019 – Australians have a growing taste for sports and video entertainment content, sending the SVOD services market to new heights, reaching 12.3 million total subscriptions at the end of June 2019, according to research from Telsyte.
News categories:
Telsyte, Foad Fadaghi, Alvin Lee, Australia, Digital TV, Streaming, Subscribers
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 24, 2018 – According to WARC, advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
News categories:
WARC, James McDonald, Advertising, Market Research, Mobile, Worldwide
Universal unveils first 4K Ultra HD offerings
Apr 19, 2016 – Universal Pictures Home Entertainment (UPHE) has announced plans to release a broad selection of films in 4K Ultra HD, the home entertainment industry's next-generation physical and digital viewing format.
News categories:
Universal Pictures, Eddie Cunningham, Blu-ray, Digital TV, USA
Number of pay TV operators in Europe falls 5.8% in 2013
Jul 16, 2014 – The European Audiovisual Observatory has published the second volume of the 2013 edition of its Yearbook. In 2013, the pay-TV sector had 7,898 operators in 37 countries - a significant reduction in their number compared with 2009 (8,381, or -5.8%).
News categories:
European Audiovisual Observatory, André Lange, Digital TV, Europe, Market Research
Ofcom releases International Communications Market report
Dec 17, 2009 – Ofcom's International Communications Market data provides a snapshot of the communications market in twelve major economies and the four fast growing economies of Brazil, India, Russia and China in the five years to 2008.
News categories:
Ofcom, Brazil, Cable TV, Canada, China, Digital TV, France, Germany, India, IPTV, Ireland, Italy, Japan, Market Research, Netherlands, Poland, Russia, Satellite, Spain, Sweden, Terrestrial, UK, USA
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