Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global TV streaming device population reaches 1.1 billion
Sep 2, 2020 – The global population of TV and video streaming devices has now exceeded 1.1 billion, according to Strategy Analytics. The research finds that Samsung is the leading brand, followed by Sony, LG, Hisense, TCL and Amazon.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

U.S. daily TV viewing time up 15 minutes in Q2 2020 versus Q2 2019
Sep 1, 2020 – Effectv has released the latest edition of their TV Viewership Report. The report explores viewership trends for Q2 2020 and compares those findings to the same period last year, as well as Q1 2020.
News categories: Effectv, Comcast Advertising, John Brauer, Maria Weaver, Digital TV, Market Research, USA

Latin America to top 100 million SVOD subscriptions
Sep 1, 2020 – According to forecasts from Digital TV Research, Latin America will have 100.35 million SVOD subscriptions by 2025; more than double the 42.15 million recorded at end-2019.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Colombia, Digital TV, Latin America, Market Research, Mexico, Peru, Streaming, Subscribers

Streaming in Sweden hits new record in second quarter
Aug 31, 2020 – Streaming in Sweden rose to record levels in the second quarter. Daily reach i.e. the number of people that view streamed content an average day, has never been higher. During the quarter, close to 70% of all 15-74-year-olds consumed streamed video content daily.
News categories: Mediavision, Natalia Borelius, Digital TV, Market Research, Streaming, Sweden

78% of U.S. households have an SVOD service
Aug 28, 2020 – Research from LRG finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – up from 69% in 2018, and 52% in 2015. 55% of U.S. households now have more than one of these SVOD services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

TVision releases H1 2020 TV Performance Report
Aug 27, 2020 – TVision has released its H1 2020 TV Performance Report. The report recognizes the brands, commercials, and TV/OTT content that best captured viewer engagement in a period that saw unprecedented levels of TV viewing and major changes to programming and advertising.
News categories: TVision, Luke McGuinness, Joanne Leong, Advertising, Digital TV, Market Research, USA

44.8 million Smart TVs to be shipped to China in 2020
Aug 27, 2020 – IDC estimates that 44.8 million smart TVs will be shipped to China in 2020 – down 4.4% on last year. However, IDC believes improvements in features will grow Smart TV consumption in the country.
News categories: IDC, Sophie Pan, China, Digital TV, Market Research, Middleware, Smart TV

Chinese streaming platforms taking over SE Asian markets
Aug 25, 2020 – The Southeast Asian streaming industry has seen considerable changes this last year as Chinese streaming services have been taking over a large part of viewers and investing in local content, according to Dataxis.
News categories: Dataxis, Cambodia, Digital TV, Indonesia, Malaysia, Market Research, Myanmar, Philippines, Singapore, Streaming, Thailand, Vietnam

CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories: Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, UK, USA