Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Half of U.S. streaming device buyers to be first-time owners
Jul 1, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

Facebook leads VR headset market in Q1 2021
Jul 1, 2021 – Global shipments of VR headsets grew 52.4% year over year in the first quarter of 2021, according to IDC. The growing popularity of gaming, as well as fitness, has helped spread consumer awareness of VR.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Market Research, VR, Worldwide

Nearly half of American TV viewers already cordless
Jun 30, 2021 – Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk (Nasdaq: TTD).
News categories: The Trade Desk, Tim Sims, Digital TV, Market Research, USA

Pay TV revenue in Japan to expand at a 2.2% CAGR
Jun 29, 2021 – Despite a decline in pay TV subscriptions, pay TV revenue in Japan is expected to grow at a CAGR of 2.2% over the period 2020-2025, supported by increasing ARPU, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, Japan, Subscribers

Multi-play service revenue to grow at 5.4% CAGR in India
Jun 28, 2021 – Multi-play service revenues in India are expected to grow at a CAGR of 5.4% between 2020 and 2025, supported by improving fixed infrastructure in the country, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, India, IPTV, Market Research

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA

Portugal adds 29,000 pay TV subscribers in 1Q 2021
Jun 22, 2021 – According to ANACOM, in 1st quarter 2021 there were 4.3 million subscribers to pay TV in Portugal, 153,000 more (+3.7%) than in the same quarter of 2020, driven mainly by growth in FTTH subscribers.
News categories: ANACOM, Cable TV, Digital TV, Fibre, IPTV, Portugal, Satellite, Subscribers

Ericsson publishes 2021 Mobility Report
Jun 16, 2021 – Ericsson (NASDAQ: ERIC) projects that 5G mobile subscriptions will exceed 580 million by the end of 2021. The forecast enhances the expectation that 5G will become the fastest adopted mobile generation.
News categories: Ericsson, Fredrik Jejdling, 5G, Market Research, Mobile, Worldwide

Conviva publishes first State of Streaming Advertising report
Jun 15, 2021 – Conviva has released its inaugural State of Streaming Advertising report, revealing gaps in how publishers, buyers and consumers perceive streaming ads, and what this means for the streaming ad industry.
News categories: Conviva, Keith Zubchevich, Scott McDonald, Advertising, Digital TV, Market Research, OTT, QoE, Worldwide