Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

US: 10% of streaming video services borrowed from someone else
Mar 20, 2024 – Research from LRG has found that 53% of households in the US have four or more DTC streaming video services. 10% of all DTC services are borrowed from someone else, down from 12% in 2022.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Eastern Europe OTT revenues to climb by 82%
Mar 25, 2024 – Digital TV Research expects OTT TV and movie revenues in Eastern Europe to reach $6.96 billion in 2029, up from $3.82 billion in 2023. Russia will add $1 billion and Poland $0.7 billion.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Eastern Europe to add nine million digital pay TV subscribers
Mar 21, 2024 – The number of pay TV subscribers in Eastern Europe is expected to have declined by 8 million from the peak year of 2018 to 74 million in 2029. The number of digital pay TV subscribers will however have risen by 9 million over the period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

Robust growth in AR/VR headset shipments expected
Mar 19, 2024 – While global shipments for AR/VR headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Western Europe OTT revenues to be up 55% in 2029
Mar 18, 2024 – Digital TV Research expects Western European OTT TV revenues to grow to $48 billion in 2029, up from $31 billion in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Irdeto releases 'State of the Video Entertainment Industry' report
Mar 14, 2024 – Irdeto, with Caretta Research, has released research that explores the current state of the video streaming market, with increasing revenues remaining a major challenge for service providers.
News categories: Irdeto, Caretta Research, Andrew Bunten, Digital TV, Market Research, Worldwide

Free viewing increases lead over SVOD
Mar 13, 2024 – According to Omdia, the number of SVOD services per home has declined in a number of markets for the first time. Simultaneously, free video stacking is still on the rise.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Market Research, Spain, Streaming, UK, USA

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

Top U.S. pay-TV providers lost 5 million subscribers in 2023
Mar 8, 2024 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,035,000 video subscribers in 2023, compared to a net loss of about 4,590,000 in 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA