Digital TV News: Frequency
iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories:
iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide
FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA
WRC-23 retains UHF for broadcasting in ITU Region 1
Dec 15, 2023 – Final agreement at WRC-23 retains broadcasting as the only primary service in the frequency band 470–694 MHz across ITU Region 1 (Europe, Middle East, Africa and parts of Asia).
News categories:
EBU, ITU, Antonio Arcidiacono, Africa, Asia, Content Distribution, Digital TV, Europe, Middle-East, Regulation, Terrestrial
UK marketers expecting to increase FAST and AVOD spend
Nov 14, 2023 – According to the latest Advanced TV Uncovered study from AudienceXpress and CoLab Media Consulting, 89% of UK marketers surveyed expect to increase FAST and AVOD spend over the next 12 months.
News categories:
FreeWheel, Stefanie Briec, Advertising, Digital TV, Europe, Market Research, UK
DTG releases D-Book 12.8
Oct 31, 2023 – The DTG has released D-Book 12.8 – the latest update to the technical specification for all digital terrestrial television products and services in the UK market.
News categories:
DTG, Richard Lindsay-Davies, Content Distribution, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UK
AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories:
AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
UHD Spain tests end-to-end transmission of UHD-HDR and 5G
Oct 23, 2023 – UHD Spain has tested UHD-HDR broadcasting using 5G contributions, cloud mixing, multi-media broadcasting including 5G Broadcast, and the use of the public Internet network for signal transport.
News categories:
UHD Spain, Xavier Redón, Emili Planas, Pere Vila, Miguel Ángel Cristóbal, 5G, Content Distribution, Digital TV, Spain
Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories:
Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA
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