Digital TV News: a4

Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories: Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA

Audi integrates YouTube into various models
Jul 25, 2023 – Audi is integrating YouTube into selected models' infotainment systems. YouTube is the first video platform available for download via Audi's new native store for apps.
News categories: Audi, YouTube, Automotive, Canada, Digital TV, Europe, Streaming, USA

CARIAD launches app store for Volkswagen Group cars
Mar 1, 2023 – CARIAD has launches an application store for Volkswagen Group car brands. CARIAD is working with HARMAN to create an open ecosystem for apps that drivers can use in their cars' infotainment systems.
News categories: CARIAD, HARMAN, Audi, Dirk Hilgenberg, Huibert Verhoeven, Oliver Hoffmann, Apps, Automotive, MWC24, Worldwide

holoride in-car entertainment platform launches on select Audi models
Nov 2, 2022 – holoride has announced the release of its platform for select Audi vehicles in Germany from mid-November. The add-on package provides a variety of games and apps that all use live ride info to bring content to life in a new media paradigm.
News categories: holoride, Audi, Nils Wollny, Giorgio Delucchi, Automotive, Digital TV, Germany, Metaverse

holoride brings XR experiences to Audi vehicles
Mar 12, 2022 – Beginning in June 2022, Audi will make holoride extended reality (XR) experiences available through its vehicles' MIB 3 infotainment system, opening up a new level of immersion in entertainment, educational, gaming, and well-being content.
News categories: holoride, Audi, Automotive, Digital TV, Metaverse, Worldwide

Hisense unveils premium product lineup at CES 2022
Jan 4, 2022 – This year, Hisense is delivering bigger screens, upgraded technologies like ULED and Mini LED, content platforms and features such as Google TV and ATSC 3.0, and upgrades to smart home, audio and gaming features.
News categories: Hisense, David Gold, Android TV, ATSC 3, CES2025, Digital TV, Gaming, Smart Home, Smart TV, USA

'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA

Altice's a4 deploys CommScope video advertising solution
May 13, 2021 – CommScope has announced that a4 has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4's video footprint, including both QAM-based and IP video services.
News categories: CommScope, a4, Morgan Kurk, Stephen Douglas, Advertising, Cable TV, Digital TV, Set Top Box, USA

HiSilicon to show 8K IPTV with ChangHong at IBC 2019
Sep 5, 2019 – At IBC 2019, HiSilicon will show 8K IPTV with set-top box provider Changhong. The solution enables 8K video streaming services and is powered by HiSilicon's Hi3796CV300 8KP120 chipset.
News categories: HiSilicon, Changhong, China, Digital TV, IBCShow, Semiconductor, Set Top Box