Digital TV News: CTA

70% of audiences reached via streaming are not reachable via linear
Oct 13, 2021 – TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquared’s platform to uncover insights.
News categories: TVSquared, Jo Kinsella, Advertising, Australia, Digital TV, Germany, Market Research, UK, USA

Vestel rolls out Red Bull TV app to Smart TVs across Europe
Oct 12, 2021 – Vestel has launched Red Bull TV on its line-up of Smart TV ranges. The app has been rolled out by Vestel to more than twenty TV brands across Europe, giving viewers front row access to a world that's beyond the ordinary.
News categories: Vestel, Red Bull, Barış Altınkaya, Apps, Digital TV, Europe, Smart TV, Streaming

Viaccess-Orca powers Vialis hybrid DTT/OTT service
Oct 12, 2021 – Viaccess-Orca (VO) has announced that French operator Vialis has launched a new hybrid DTT and OTT service powered by the VO TV Platform, enabling Vialis to deliver personalized viewer experiences on every screen.
News categories: Viaccess-Orca, Vialis, Arnaud Alvarez, Jacky Hahn, Big Data, Content Distribution, Digital TV, DRM, France, Streaming, Terrestrial

60% of UK marketers expect to spend more on Advanced TV
Oct 11, 2021 – FreeWheel has revealed findings from a survey of UK advertisers and agencies. According to the research, 60% of the surveyed UK marketers expect their Advanced TV investments to increase in the next 12 months.
News categories: FreeWheel, CoLab Media, Virginie Dremeaux, Advertising, Digital TV, Market Research, UK

Survey highlights attraction of interacting with streaming video
Oct 6, 2021 – DFC Intelligence has announced results of a global survey showing that nearly all consumers watch streaming video content monthly and an overwhelming majority (85.4%) would interact with streamed content if they could.
News categories: DFC Intelligence, David Cole, Digital TV, Gaming, Market Research, Streaming, Worldwide

Sky introduces Sky Glass streaming TV
Oct 7, 2021 – Sky has announced the launch of its Sky Glass streaming television. Sky Glass will be the only TV with Sky inside. With Sky Glass, subscribers can now get Sky TV over WiFi, with no satellite dish and no box.
News categories: Sky, Dana Strong, Digital TV, Smart TV, Streaming, UK

Orange Slovensko Android TV STB runs on the nangu.TV platform
Oct 4, 2021 – nangu.TV has unveiled that the Android TV Operator Tier set-top box deployed by Orange Slovensko runs on the nangu.TV platform. The 4K UHD box was developed with CommScope and Viaccess Orca.
News categories: nangu.TV, Orange Slovensko, CommScope, Zdeněk Gerlický, Júlia Piovarči, Phil Cardy, Android TV, Content Distribution, Digital TV, IPTV, Set Top Box, Slovakia, UX

Roku introduces 4K and 4K+ streaming sticks
Sep 20, 2021 – Roku (NASDAQ: ROKU) has unveiled its Roku Streaming Stick 4K, offering powerful 4K streaming in a portable form factor, and the Roku Streaming Stick 4K+ which features the Roku Voice Remote Pro.
News categories: Roku, Mark Ely, Digital TV, Set Top Box, Streaming, USA

Dl Gtpl chooses ATEME cable headend solution
Sep 16, 2021 – ATEME has announced that Indian MSO DL Gtpl Digital TV & Broadband Services has chose ATEME's TITAN headend to upgrade its cable TV platform, providing exceptional video quality at very low bitrates.
News categories: ATEME, DL Gtpl, Gautier Vandomme, Manish Savani, Cable TV, Content Distribution, Digital TV, India