Digital TV News: Ipsos

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

Ipsos will not submit offer to acquire Kantar Media
Dec 5, 2024 – After careful review of a potential acquisition of Kantar Media, Ipsos has, at this time, decided not to submit a binding offer.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide

Ipsos in discussions to acquire Kantar Media
Dec 2, 2024 – Following information published in the press, Ipsos has confirmed that discussions are currently underway regarding a potential acquisition of Kantar Media.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide

Barb issues invitation to tender for Establishment Survey contract
Oct 20, 2023 – Barb has issued an invitation to tender to run its Establishment Survey. The survey collects data on UK households to ensure that the Barb panel accurately reflects the UK population.
News categories: Barb, Caroline Baxter, Advertising, Digital TV, Market Research, UK

IAB Australia appoints Ipsos as digital audience data supplier
Aug 31, 2021 – IAB Australia has appointed Ipsos as the industry's supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
News categories: Ipsos, IAB Australia, MFA, OzTAM, Simon Wake, Gai Le Roy, Natalie Stanbury, Sophie Madden, Doug Peiffer, Advertising, Australia, Big Data, Digital TV

Barb awards research contracts for UK TV measurement
Jun 8, 2021 – Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new contracts start in January 2024.
News categories: Barb, Kantar, RSMB, Justin Sampson, Advertising, Big Data, Digital TV, UK

Kantar and Ipsos to deliver cross-media audience measurement for the Netherlands
Mar 30, 2021 – Kantar and Ipsos have won contracts to deliver cross-media audience measurement for the Netherlands. Working with NMO, the solution is the world's first truly integrated audience measurement programme.
News categories: Kantar, Ipsos, Nationaal Media Onderzoek, Serge Lupas, Liz Landy, Johan Smit, Harry Dekker, Advertising, Digital TV, Netherlands

Comscore and Ipsos extend audience measurement in Mexico
Feb 3, 2021 – Comscore (NASDAQ: SCOR) has announced a new agreement with Ipsos to deliver enhanced measurement for the Mexican market. The companies plan to offer daily information, which can be examined individually at any time and place.
News categories: Comscore, Ipsos, Carol Hinnant, Jorge Vargas, Advertising, Big Data, Mexico