Digital TV News: ViacomCBS
Freeview Australia launches integrated HbbTV platform
Apr 12, 2021 – Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, providing Australians with a more seamless integration between broadcast and on-demand BVOD services.
News categories:
Freeview Australia, Helen Clifton, Bridget Fair, David Anderson, James Taylor, James Warburton, Mike Sneesby, Beverley McGarvey, Australia, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UX
Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories:
Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide
Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories:
Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA
Paramount+ from ViacomCBS to launch on March 4th
Jan 19, 2021 – ViacomCBS (NASDAQ: VIAC, VIACA) has announced launch dates for Paramount+. The rollout starts on March 4, 2021 in the U.S. and Latin America. CBS All Access in Canada will be rebranded to Paramount+ on the same date.
News categories:
ViacomCBS, Australia, Canada, Denmark, Digital TV, Finland, Latin America, Norway, Streaming, Sweden, USA
ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
Jan 14, 2021 – ViacomCBS and DISH Media have announced an industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
News categories:
ViacomCBS, DISH Media, Adcuratio, Mike Dean, Tim Myers, Harish Narasimhan, Advertising, Digital TV, Satellite, Set Top Box, USA
OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories:
OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA
NEXTGEN TV 'Motown 3.0 Test Track' launched in Detroit
Dec 10, 2020 – Five local TV stations have banded together to launch NEXTGEN TV in Detroit. The broadcast advance signals the beginning of another project – the 'Motown 3.0 Open Test Track' for merging automotive applications with NEXTGEN TV.
News categories:
Pearl TV, Brian Lawlor, ATSC 3, Content Distribution, Digital TV, In-Car, USA
61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
News categories:
Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
U.S. has close to 300 OTT video services
Oct 20, 2020 – Research from Parks Associates shows that through Q3 2020, the number of OTT video services in the U.S. has more than doubled since 2014, currently reaching nearly 300 different services.
News categories:
Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
Latest News
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data