Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

ArabyAds and VIDAA partner on smart TV advertising for the UAE and Saudi Arabia
Aug 22, 2023 – ArabyAds has announced an advertising partnership on VIDAA-powered Hisense smart TVs, giving ArabyAds exclusive access to Hisense inventory for CTV advertising within the UAE and KSA.
News categories: ArabyAds, VIDAA, Mahmoud Fathy, Yaniv Gruenwald, Advertising, Digital TV, Saudi Arabia, Smart TV, Streaming, UAE

DPG Media selects Actus Digital for compliance monitoring
Aug 22, 2023 – DPG Media has transitioned to the AI-based Intelligent Monitoring Platform from Actus Digital for regulatory compliance recording/monitoring and ad verification.
News categories: Actus Digital, DPG Media, Diginet, Sima Levy, Stijn Mertens, Karl Imbrechts, Advertising, Belgium, Denmark, Digital TV, IBCShow, Netherlands, QoE

Yospace provides SSAI for streaming app from Norway's TV 2
Aug 17, 2023 – Norway's TV 2 has selected Yospace to support server-side ad insertion (SSAI) on its TV 2 Play app. The app integrated SSAI for VOD content at launch, with livestreams to be added in the autumn.
News categories: Yospace, TV 2, Edward New, Roy Kenneth Venjum, Advertising, Apps, Digital TV, IBCShow, Norway, Streaming

National World taps Simplestream to launch Shots! TV channel
Aug 15, 2023 – National World has chosen Simplestream to provide the tech stack for the launch of Shots!, a new TV brand. Simplestream deployed its Channel Studio to create the Shots! TV channel in the cloud.
News categories: Simplestream, National World, Josh Harrington, Alan Renwick, Advertising, Content Distribution, Digital TV, Streaming, UK

3SS integrates new YouTube Recommendation API
Aug 11, 2023 – 3SS has added YouTube as a content partner integrating the YouTube Recommendation API into its video entertainment platform. Allente will be the first customer to bring the integration to market.
News categories: 3SS, Pierre Donath, Big Data, Denmark, Digital TV, Finland, Norway, Set Top Box, Sweden, UX

Sky Media adds Search Behaviour targeting to AdSmart addressable platform
Aug 3, 2023 – Sky Media has added a Search Behaviour targeting capability to the AdSmart addressable platform, allowing brands to target audiences based on specific online search behaviours.
News categories: Sky Media, Ruth Cartwright, Advertising, Big Data, Digital TV, UK

IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories: IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide

Magnite integrated into FreeWheel’s TV platform
Aug 3, 2023 – Magnite (NASDAQ: MGNI) has integrated with FreeWheel to enhance the ability of FreeWheel users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
News categories: Magnite, FreeWheel, Sean Buckley, Soo Jin Oh, Jill Steinhauser, Advertising, Digital TV, Worldwide

Pixalate releases Q2 2023 SSP rankings for Connected TV
Aug 2, 2023 – Pixalate has released its Q2 2023 SSP rankings for Connected TV, featuring the top SSPs by open programmatic advertising market share for apps on the Samsung, Roku and Fire TV app stores in June 2023.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, North America, Smart TV, Streaming