Technologies (broadband, content protection, home networking, infrastructure, semiconductors, software) News

Rakuten brings SpringServe Tiles to Rakuten TV app
Feb 16, 2023 – SpringServe (Nasdaq: MGNI) has announced that Rakuten Advertising has adopted SpringServe Tiles to strengthen the impact of ad-supported campaigns on Rakuten TV. Tiles bring ad serving to the content discovery experience.
News categories: SpringServe, Rakuten, Leon Siotis, James Collins, Advertising, Apps, Digital TV, Europe, Streaming, UX

MwareTV to show simple route to TV service launch at MWC 2023
Feb 15, 2023 – At Mobile World Congress 2023, MwareTV will show how easy it is to set up a TV service. The MwareTV proposition is a comprehensive cloud-based content platform, ready for roll out anywhere in the world.
News categories: MwareTV, Sander Kerstens, Apps, Content Distribution, Digital TV, MWC24, Streaming, Worldwide

Witbe to unveil automated testing for short-form videos at MWC 2023
Feb 15, 2023 – At MWC Barcelona 2023, Witbe will showcase its technology for automated testing and proactive monitoring, including advancements in short-form video testing, its complete lineup of Witbox products, and more.
News categories: Witbe, Mathieu Planche, Digital TV, MWC24, QoE, Streaming, Worldwide

DoubleVerify introduces ad viewability verification offering
Feb 14, 2023 – DoubleVerify (NYSE: DV) has launched a solution to verify viewability on CTV, enabling advertisers to measure delivery of the DV Authentic Ad, a proprietary metric that ensures consistent media quality across environments, on CTV.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

beIN launches 4K World Cup channel with Cognacq-Jay Image and Synamedia
Feb 14, 2023 – beIN Media added a 4K UHD channel to its OTT platform, beIN CONNECT, to stream the FIFA World Cup Qatar 2022 with the support of Cognacq-Jay Image and using Synamedia Quortex’s just-in-time processing.
News categories: Synamedia, Cognacq-Jay Image, beIN Media, Marc Baillavoine, Philippe Bonpunt, Content Distribution, Digital TV, Middle-East, QoE, Streaming

Cord cutters/nevers now make up majority of U.S. population
Feb 13, 2023 – Samba TV has released its latest State of Viewership report showing a U.S. viewership landscape marked by a historic new low in linear TV viewership, and record saturation of the linear advertising market.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

EU clears creation of DT, Orange, Telefónica, Vodafone ad-tech JV
Feb 10, 2023 – The EU has approved unconditionally the creation of a JV by Deutsche Telekom, Orange, Telefónica and Vodafone. The JV will offer a platform that generates a unique code allowing brands and publishers to recognize users on their websites or applications.
News categories: European Commission, Advertising, Big Data, Digital TV, EU, France, Germany, Italy, Regulation, Spain, UK

Internet access speed impacts CE device ownership levels in the U.S.
Feb 9, 2023 – An NPD Group report has revealed that gaps exist in U.S. ownership levels for devices that are more dependent on an internet connection. Examples include 4K TVs and smart home devices.
News categories: NPD Group, Eddie Hold, Broadband, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Australian survey finds 39% of respondents may be consuming content unlawfully
Feb 10, 2023 – Research conducted in Australia for the Attorney-General's Department has revealed that 61% of respondents consumed content lawfully, while 39% consumed at least some content in ways that were likely to be unlawful.
News categories: Attorney-General's Department, Australia, Content Protection, Digital TV, Market Research